McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption
SAN FRANCISCO – LiveRamp™, an Acxiom® company (NASDAQ: ACXM), announced it has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem.
McGuinness–an experienced leader in business development and partnerships with a focus on audience development, data, measurement and analytics–will work with industry-leading data companies to onboard their data into LiveRamp’s extensive partner network in a manner that is consistent with Acxiom and LiveRamp’s ethical use of data and consumer privacy practices.
“In the age of data-driven marketing, data is the key to creating seamless customer journeys across channels and devices,” said Travis May, president of LiveRamp. “Luke‘s ability to forge relationships that enable better access and distribution of data will bring new energy and opportunities to the marketing ecosystem resulting in highly engaging customer experiences.”
Previously, McGuinness served as senior vice president of data and product strategy at Collective, where he led global data and measurement initiatives, specifically focused on proprietary multi-screen advertising products. His responsibilities included business development, partnership management, product operations and data innovation.
Prior to Collective, he served as vice president of data and partnerships at Experian’s Hitwise business, where he had strategic and operational responsibility for data acquisition, partner management, data enhancement, strategic partnerships and other business development activities. He holds a JD degree from Fordham University School of Law.
LiveRamp connects more than 130 digital marketing and media platforms. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, visit www.LiveRamp.com.
Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.