LOS ANGELES – Avazu mDSP has recently introduced Hyperlocal Targeting, a new GPS based physical location targeting feature, that allows advertisers target specific regions by selecting location circles on the map, zooming in and out, and locking their targeted audiences. The accuracy can go up to a single building. Think a reading app campaign targeted on readers at the New York Public Library or inside Barnes & Noble shop.
“We are seeing campaigns that combine location-based ads with loyalty programs, offering recurring customers targeted vouchers. That’s a great example of leveraging mobile advertising effectiveness from the online world to the offline world.”
“The options for advertisers are endless,” says Founder Yi Shi in a recent interview:
“We are seeing campaigns that combine location-based ads with loyalty programs, offering recurring customers targeted vouchers. That’s a great example of leveraging mobile advertising effectiveness from the online world to the offline world.”
Recently named one of the top 5 DSPs in revenue share on mobile exchange Smaato for the second quarter in a row, Avazu’s securing its status as one of the strongest players in mobile advertising space in APAC and globally.
“For years we’ve been serving Asian advertisers very closely with local operation teams to gain deep insights into their campaign strategies – this I think will indeed help us penetrate new markets.” says Founder Yi Shi about recent expansion steps.
With over 21 ad exchanges and supply side platforms integrated so far (including Mopub, Rubicon, Smaato, OpenX, Nexage, PubMatic, DoubleClick, etc.), nearly 30 billion daily biddable ad impressions, weekly features released and an aggressive global expansion strategy with offices in Amsterdam, Berlin and recently L.A, Avazu’s making sure to keep its DSP as one of the strongest, most advances tools for advertisers.
About Avazu
Avazu is a suite of integrated solutions ranging from brand lift, revenue growth to app distribution & monetization to global brands, agencies, publishers and app developers.
