Index Exchange Expands Capabilities to Include Research & Analysis
NEW YORK – Index Exchange, the principled exchange for publishers, announced the appointment of Lizzie Komar asDirector of Research and Insights. Komar joins Index Exchange from AdExchanger Research, where she served as an associate analyst responsible for creating content and reports on trending topics in the digital advertising space, ranging from fraud and retargeting to cross device measurement.
Komar will use Index Exchange’s vast amount of media transactional data to create reports and analysis on advertising technology and digital media buying trends. These will help marketers to better understand and navigate shifts in programmatic buying and selling.
“It was important for us to have an experienced research analyst with an extensive background in digital advertising data and research,” said Andrew Casale, CEO of Index Exchange. “Lizzie’s uncanny ability to render complex data into prescriptive and actionable insights, helps us provide a valuable voice, guidance and knowledge for the industry.”
Prior to AdExchanger Research, Komar worked with Forrester Research from 2011 to 2014, where she served a variety of roles. She spent her last year and a half at Forrester as a senior research associate on the marketing and leadership team where she focused on email, search and mobile marketing.
“I’m really excited to join the Index team, and have the opportunity to work on a new type of industry research offering at a top digital media technology company, ” said Komar. “Bringing my past experiences to help pioneer an educational and analytical effort at Index was an opportunity that I couldn’t pass up. Index plays a key role in helping advertisers, agencies and publishers deliver the most relevant and transparent experiences across all digital channels, and I am looking forward to bringing and delivering that promise to existing and new clients and driving growth across the board.”
Komar officially joins the Index Exchange team today. She will be reporting to Tom Polley, VP Marketing, and she will be based out of the company’s New York office, where she will also focus on expanding the research division.
About Index Exchange
Index Exchange (www.indexexchange.com) is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
