Data-driven marketing is taking off with rapid growth in LiveRamp onboarding volume, partners, and customers
Independent study finds LiveRamp enables double-digit returns for marketers
SAN FRANCISCO, CA – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company celebrated the first anniversary of its acquisition of LiveRamp, a period marked by rapid growth and momentum:
- Acxiom’s Connectivity segment exited fiscal 2015 with a revenue run-rate in excess of $80 million, more than doubling since its acquisition of LiveRamp.
- The total number of records onboarded per month has grown to 20 billion, which represents a 400 percent increase from last year.
- LiveRamp is now integrated with more than 200 marketing platforms and data providers, up from 90 at the time of the acquisition.
- LiveRamp customer counts have more than doubled in the past year.
In the past 12 months, LiveRamp and Acxiom established large-scale data onboarding partnerships with Google, Microsoft, and Salesforce and became Twitter Official Partners. LiveRamp’s current list of clients include innovative brands such as American Express, Dun & Bradstreet, Equifax, and Macy’s as well as hundreds of others including:
- 4 of the top 5 Financial Services companies
- 4 of the top 5 Communications Service Providers
- 2 of the top 3 Automotive companies
- 4 of the top 8 Retailers
- 3 of the top 5 Hospitality companies
“LiveRamp is helping us onboard our data and connect it to more platforms and partners, enabling us to increase efficiency and deliver customer value.” – Anudit Vikram, SVP of Products, Audience Solutions at Dun & Bradstreet
LiveRamp’s ability to help marketers increase sales is highlighted in the recent Total Economic Impact (TEI) study conducted by Forrester Consulting and commissioned by Acxiom.. The study, which interviewed four of LiveRamp’s customers including three Fortune 500 brands, found that for a composite organization LiveRamp’s data onboarding capabilities delivered a 12.3x return on investment, a 10 percent increase in efficiency of its digital marketing budget, a 5 percent sales lift following campaigns, and a 2.5x increase in new customers making a store purchase following digital campaigns as well as payback in three months.
“The new era of data-driven marketing is accelerating demand for connectivity as brands seek to reach consumers across a fragmented landscape of channels and devices,” said Travis May, President of LiveRamp. “We look forward to helping our clients and partners achieve even greater success in the year ahead as we double down on our mission to connect the digital marketing ecosystem.”
LiveRamp connects more than 200 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, visit www.LiveRamp.com.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
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