Collective Celebrates a Decade of Digital Advertising Evolution

On Tenth Anniversary, Launches VISTO™ for Transparent Programmatic Reporting

NEW YORK, NY – Collective, the ad tech leader and programmatic pioneer, today celebrates a decade of innovation and achievements in the online advertising ecosystem, including: development of the industry’s first marketing cloud, patented TV Accelerator technology, debut of VISTO™ transparent reporting, dozens of strategic data and technology partnerships and accolades from within the industry. Collective’s history of industry expertise and recognition, as well as recent successes and company growth, underscore the strength of the company’s position as an established ad tech leader.

“Collective has clearly distinguished itself in digital advertising technology, having successfully helped clients in their quest for results, transparency, insight and efficiency,” commented Michael E. Kassan, Chairman and CEO of MediaLink. “Before data-driven, programmatic advertising was a buzz word, Collective was empowering marketers to capitalize on this intelligent approach to media investment and optimization. With the launch of VISTO™, the shift from arbitrage to transparent pricing, and flexibility of both self and managed service solutions, Collective continues to uniquely adapt to address the ever changing needs of advertisers.”

“For years, marketers have been focused single-mindedly on one overarching goal: to drive quantifiable connections between consumers and their brand,” added Geoff Ramsey, Chief Innovation Officer and Chairman at eMarketer. “What’s more, they’ve sought to do it efficiently, transparently, across multiple devices, and in real-time. That goal is finally being realized.”

In the rapidly evolving world of digital marketing, Collective has remained at the forefront, buoyed by collaborative relationships with agencies, brands, and partners that have led to significant innovations, major expansion, and employee growth. Since relocating its New York corporate headquarters to Times Square last year, the company has added more than 130 employees, partnered with Integral Ad Science to promote brand-safe ad environments and prevent fraud, patented its cross-platform targeting technology bridging TV to digital, and launched VISTO™, the industry’s first fully transparent, self-service reporting interface. Collective now boasts nearly 400 employees, with offices on three continents, overseen by a seasoned leadership team, including CEO and Founder Joe Apprendi as well as Chief Operating Officer Kerry Bianchi, Chief Product Officer Eoin Townsend, and Chief Technology Officer John Vandermay.

“Ten years ago, we realized a need for understanding consumer behavior in marketing and began to develop the correct set of tools to help advertisers eliminate waste and rethink their marketing investment,” said Collective CEO Joe Apprendi. “Since then, Collective’s single-minded focus on achieving this objective has driven the company to continually evolve and innovate in the changing digital ecosystem. Few other companies in the industry can boast our tenure; I truly believe our staying power is owed to the drive, intellect, and passion of Collective’s team and the loyalty and honest feedback of our customers.”

“As a client for nearly ten years, the Collective management team has always cared deeply about monitoring and taking actions to improve and deliver an outstanding advertiser experience,” said Randy Cohen, President and co-founder of the Perceptions Group. “As a market leader, their ongoing attention and discipline has paid off in excellent advertiser perceptions of their products, marketing, selling process and satisfaction. As a result, Collective has garnered multiple awards and accolades for outstanding customer service, including Advertiser Perceptions Highest Rated Media Brand recognition for Sales Knowledge and Customer Service.”

Over the years, Collective has garnered multiple awards and accolades for outstanding customer service, including Advertiser Perceptions‘ “Best in Service” and “Highest Sales Knowledge” awards; iMedia Connection‘s ASPY “Best in Service” award; The Drum Digital “Best Ad Ops Team” award; and top accolade in the IPA’s 2014 Online Media Owner autumn survey. The company has also earned placement on lists such as the annual Inc. 500 | 5000 list; the Deloitte Technology Fast 500; and Business Insider’s Silicon Alley 100. In addition, CEO Joe Apprendi has received industry recognition as a marketing thought leader and entrepreneur, including the Ernst & Young’s “Entrepreneur of the Year” award.

Collective remains at the helm of industry change, currently providing clients with transparent and actionable insights across their programmatic ad technology and media partners. Collective achieves this through a proprietary data cloud, exclusive data partnerships, an agnostic approach to programmatic media delivery, and unified analytics to compare advertising performance across platforms, screens and formats.

About Collective:
Collective is an advertising technology company driving quantifiable connections between brands and consumers via multiscreen programmatic media. Using patented technology, Collective offers clients a unified view of the consumer, breaking down siloes and allowing brands to seamlessly message across devices, including desktop, tablet, smartphone and television screens. Collective’s solutions offer full transparency across RTB and non-RTB ad technologies, revealing unified and actionable insights based on ad performance, placement, quality, and cost. To learn more about Collective, visit