The Combination of Plot Projects’ Geofencing and Beacon Technologies and Swrve’s Mobile Marketing Automation Platform Enables Marketers to Target App Users Based on Precise, Real-Time Location Data
DUBLIN – Swrve, the world leader in mobile marketing automation, and Plot Projects, a leader in location-based marketing technology for mobile apps, announced a partnership that will bring geofencing and beacon technologies to mobile marketers, empowering them to engage with users via relevant, contextual messages that will seamlessly merge physical environments with digital experiences.
“The real-time, location-based notifications currently account for a substantial percentage of our app opens, and shoppers engaging with these notifications show some of the highest retention among all of our users.”
“Integrating geo-location functionality in Favado, our grocery shopping app, has been one of the most important third party integrations we have made,” said Eric VanBeek, product manager at Savings.com. “The real-time, location-based notifications currently account for a substantial percentage of our app opens, and shoppers engaging with these notifications show some of the highest retention among all of our users.”
Together, Swrve and Plot Projects offer an advanced solution for mobile engagement, allowing marketers to access rich, real-time location data to design in-app experiences and push notification campaigns based on precise arrival and departure times, proximity, and the amount of time a user spends in one location.
“There are endless possibilities for engaging with users based on their location,” said Christopher S. Dean, CEO of Swrve. “Delivering a highly personalized app experience is our top priority at Swrve, and by partnering with Plot Projects to offer geofencing and beacon capabilities we’re empowering businesses to reach users on mobile in more contextual ways to drive engagement and conversion.”
Marketers will be able to create geofences, or virtual perimeters, with a radius of 50 to 50,000 meters that target users with location-specific messages to boost app usage and foot traffic. An even smaller radius can be created to target audiences using beacon technology, allowing businesses to tailor communications based on a user’s location in a store or other venue.
“This partnership with Swrve brings our capabilities to exciting new segments,” said Plot Projects CEO Menno Kolkert. “Our location-based marketing technology offers mobile marketers using Swrve a very powerful tool for targeting app users with highly relevant messages, such as special offers and discounts.”
About Swrve
Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences for mobile app users and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ – push notifications, image-based in-app messages, interactive rich media messages and native content changes – delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.
About Plot Projects
Plot Projects is a leading company in Location Based Marketing technology and delivers high-end Geo-fencing and Beacon services to app owners and developers. Plot Projects is based in Amsterdam, The Netherlands and active in 210 countries across the globe. Plot Projects is a fast growing company with more than 3,000 accounts that range from brands, retailers and media agencies to local app developers. Our mission is to offer app users a unique and more relevant mobile experience, by making them more location-aware!
via BusinessWire
