Performics CEO Frederic Joseph Joins Mobile AdTech Startup S4M as COO and UK CEO

S4M has today announced the appointment of Frederic Joseph as global COO and CEO UK (

In a move that reflects a key shift in the online advertising industry, former CEO EMEA of Performics and ex Chief Digital Officer Worldwide of ZenithOptimedia, Frederic Joseph, has joined the fast growing mobile adtech pioneer to lead its global operations and head up the expansion of its UK & US office.

As artificial intelligence becomes increasingly prominent on marketing agendas and experts predict widespread integration of AI into our everyday lives by 2025, S4M has developed a world leading patent grade platform that makes mobile perform better for businesses.

A prominent figure in the digital media world, Frederic’s addition to S4M signifies a huge validation of both the patent grade technology developed by the Paris-based startup and also the direction in which the mobile marketing sector will be moving over the next years.

Frederic’s appointment will significantly bolster S4M’s management team following the company’s recent $8 Million Series A funding round for worldwide expansion, bringing a wealth of industry experience in key global roles to the fast growing startup.

With career highlights spanning over a decade; including serving as President for the Internet Advertising Bureau (IAB) France and in top management positions at Publicis and Saatchi, Frederic will be based in London and is charged with the mission to develop and accelerate S4M’s operations with a focus, in the first instance, on the UK market.

“We are thrilled to welcome Frederic to S4M and his unrivaled experience in the mobile adtech sphere will be a huge advantage for us as we embark on a rapid worldwide growth trajectory. His appointment is a validation of the vision we have for our proprietary technology, which is fast disrupting the way companies approach and operate in the mobile advertising space. Frederic’s experience and managerial skills, alongside his international expertise will help us quickly establish ourselves as a global leader in mobile advertising,” said Christophe Collet, Founder and CEO, S4M.

S4M began international expansion in 2014 with the opening of offices in New York, Singapore, and Sao Paolo. The appointment of Frederic marks the next phase in S4M’s expansion plans which include a new London office, placing the company at the forefront of mobile adtech innovation in the UK’s capital. With Comscore predicting the sector to be worth a staggering $28 Billion by the end of 2015, reaching $50 billion in just two years’ time, S4M will be well positioned to offer the technology and expertise to both SMEs and enterprises that enable their marketing efforts on mobile to excel.

With a patent-grade analytics and programmatic mobile demand platform which applies intelligent technology to proprietary big data, the company is able to skillfully master all the challenges of mobile advertising for its clients; including Open RTB (Real Time Bidding) Bidder, Mobile Ad Serving, Tracking, Media Buying Optimization and Purchase Funnel Management.

“All indicators show that the mobile advertising market will experience very strong growth in 2015 so it’s essential for a company to have the best technology at hand to give it an edge over its competitors. This is exactly what S4M is offering. I am delighted to join a hugely talented team with some very exciting, game-changing technology in its hands. There will be huge advances in the sector over the coming months and S4M has all the elements in place for it to emerge as the market leader,” concluded Frederic Joseph, COO and CEO UK, S4M.

About S4M

S4M (Solutions for Mobile) has built the most advanced performance advertising platform for mobile in the world. It includes two offering; FUSIO by S4M – an analytics tool that uses an algorithm to predict, serve, measure, optimise and deliver mobile ad campaigns in real time, and YANCO by S4M – the performance advertising platform which uses the power of artificial intelligence and predictive analytics to identify potential customers in real time. Founded in late 2011 by pioneers of the mobile marketing world, S4M now has over 60 employees in 5 offices across the US, Europe, Asia Pacific and South America, serving more than 150 advertisers globally.