DUBLIN and SANTA CLARA, Calif. – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, is powering live and VOD content across all digital devices for TV3, Ireland’s largest commercial television broadcaster. TV3 uses the widely popular video analytics and Discovery solution from Ooyala as well as its ad serving technology to maximize engagement and revenue from its over-the-top offering.
Ooyala now powers the online content for two live channels, TV3 and 3e, as well as 3player, the domestic catch-up TV experience from TV3. In tandem with Ooyala, TV3 also partnered with two Dublin based companies, DV4 and Axonista, to build the optimal experience for its 3player audience regardless of the device they’re on. A new player for 3player is due for release later this year.
With Ooyala, TV3 can now see the full scope of how its audience is engaging with its content across all experiences. In return, TV3 is making more informed decisions about its content distribution and ad strategies to boost yield across its entire video inventory. Further, using Ooyala Discovery, its content recommendation technology, TV3 is delivering personalized experiences for every viewer, keeping its audience engaged longer, also boosting CPMs and revenue.
Brendan McGillicuddy, digital development manager of TV3 Group says, “We look forward to working with Ooyala as they have proven themselves not only as a leader in video analytics and content recommendation, but also in advertising and monetization. We see great value having our video delivery and advertising technology from the same innovative provider; not only for the benefits gained through their analytic capabilities but also having support and professional services under one roof.”
“TV3 is a great example of how progressive broadcasters are thinking strategically about the future of their business as TV migrates across a fragmented device landscape,” says Rags Gupta, general manager of EMEA of Ooyala. “They understand the huge scale of the online opportunity, and the importance of optimizing revenue and advertising campaigns through the new kinds of audience measurement that Ooyala provides.”
About TV3
TV3 is a privately owned free-to-air television network operated within Ireland. TV3 launched on 20 September 1998, becoming the country’s first commercial broadcaster. It is an affiliate of CNN. The channel is owned by Tullamore Beta Ltd., a subsidiary of Doughty Hanson & Co. On Friday 3rd July 2015 TV3 announced that Doughty Hanson agreed terms for its sale to UPC, a wholly-owned subsidiary of Liberty Global plc. The deal is subject to regulatory approvals. Liberty Global is the largest international cable company with a market cap of over $42bn and operations in 14 countries.
