DALLAS – Has the age-old marketing question been answered? “Is my advertising working?” Calise Partners takes the mystery out of advertising and debuts a powerful new data management platform that makes the answer clear for every dollar spent on a marketing campaign.
“By measuring the interrelationships between integrated marketing initiatives, the AdScience platform will quantify the effectiveness of our marketing campaigns in a way that has never been done before. This tool is paramount in helping our agency prove without question which marketing campaigns generate the most cost-effective leads for our clients.”
Calise Partners, a Dallas-based integrated marketing agency, traditionally known for its work for brands such as Taco Bueno, Taco Cabana, Service Experts Heating and Air Conditioning and We Buy Ugly Houses®, has launched its proprietary AdScience™ Data Management Platform.
This powerful technology aggregates customer data from various sources and appends demographic, brand affinity and customer intent data to garner new insights into a client’s customer base, ultimately mining for new customers more effectively. Once campaigns are developed based on these real-time insights, the platform measures the interrelationships between each media channel (both online and offline) and its overall impact on the cost per lead and conversion to a customer.
The Platform took more than one year to develop the technology and is currently being deployed with many of the firm’s clients.
“A recent study conducted among 1,850 CMOs, by Avidan Strategies reports that Integrated Marketing Communications (74 percent) and Effective Advertising (65 percent) were the two most important things to a CMO,” said Charlie Calise, CEO of Calise Partners. “By measuring the interrelationships between integrated marketing initiatives, the AdScience platform will quantify the effectiveness of our marketing campaigns in a way that has never been done before. This tool is paramount in helping our agency prove without question which marketing campaigns generate the most cost-effective leads for our clients.”
About the AdScience Platform
The Platform collects and aggregates structured data and unstructured data for the most complete, robust customer profile. When overlaying this with demographic, brand affinity and customer intent data, it garners valuable insights into a client’s customer database, ultimately making it more efficient and effective at identifying new customers.
The Platform also has the capability to measure each individual marketing campaign or media channel and determine its exact impact in generating a customer lead.
“With AdScience, clients can see the performance of their marketing dollars in real time and adjust for even greater efficiencies,” said Calise. “Enabling a client to see the results of every dollar spent by campaign is a powerful ROI tool.”
Calise Partners is focused on driving new customer growth for midsize and Fortune 1000 companies. The United States Patent and Trademark Office has approved the registration of the marks ADSCIENCE™ and ADVERTISING SCIENCE™ for Calise Partners, giving Calise exclusive ownership of the marks and the exclusive right to use the marks throughout the United States.
About Calise Partners
Calise Partners is the Integrated Marketing Agency that has Advertising Down to a Science™. Our powerful AdScience™ Data Management Platform takes the mystery out of advertising by profiling current customer data to more profitably mine new customers for our clients. Headquartered in Dallas, with offices in Denver, Calise Partners provides integrated marketing, creative, advertising, paid and social media, public relations and database marketing services. For more information visit www.calisepartners.com.
via BusinessWire
