Partnership Integrates LiveRamp’s Data Onboarding and Cross-Device Recognition Technology into the Conversion Logic Media Attribution Platform
LOS ANGELES – Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced a partnership with LiveRamp to integrate LiveRamp’s data onboarding service and its exact one-to-one data matching capabilities directly into the Conversion Logic platform. The alliance enhances Conversion Logic’s ability to recognize consumers across multiple devices, providing a more accurate view of consumer pathways as they access media on their PCs, smartphones and tablets as well as via TV and radio.
“With this data onboarded into the Conversion Logic platform, we’re able to provide a precise analysis of which ads and which ad combinations are driving the best online and offline results, allowing brands to quickly refine their marketing strategies to focus on the highest performing activities.”
By tying attribution to anonymized consumers rather than devices, Conversion Logic clients will be able to more effectively optimize their efforts to the best performing media, driving an increase in ROI. Clients will also gain the ability to understand in real-time how attributed media channels are driving offline sales. The data integration process is powered by LiveRamp Connect, LiveRamp’s next generation data onboarding and connectivity service, which will provide a seamless pathway for anonymizing client CRM and purchase data before matching to campaign data into the Conversion Logic platform.
“LiveRamp makes it easy to connect consumer activities across multiple devices to offline transactions in a privacy compliant way,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “With this data onboarded into the Conversion Logic platform, we’re able to provide a precise analysis of which ads and which ad combinations are driving the best online and offline results, allowing brands to quickly refine their marketing strategies to focus on the highest performing activities.”
The Conversion Logic SaaS platform brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real-time rather than in days or weeks. Advertisers can analyze their entire media mix including display, search, social, mobile, online video, radio and TV within the company’s media agnostic platform to quickly identify where results are coming from and then optimize their campaigns to achieve the best performance. Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.
“Cross-channel attribution has become a staple of the data-driven marketer’s toolkit,” said Travis May, President of LiveRamp. “We’re delighted to work with Conversion Logic to help marketers optimize their media mix based on what truly impacts the bottom line.”
About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at http://www.conversionlogic.com.
About LiveRamp
LiveRamp connects more than 130 digital marketing applications and media platforms. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more info, visit http://www.LiveRamp.com.
via BusinessWire
