Venture Fund Run Capital Invested $6 Million in 2014
LOS ANGELES — AdtoApp, a programmatic mediation platform for in-app advertising, officially launched today, with a $6 million investment from venture fund Run Capital. The platform enables publishers to double their eCPM and achieve 100% fill rate.
AdtoApp’s real-time mediation service allows users to serve ads to their mobile apps via multiple networks.The platform has an auto-adjustable algorithm of on-going filtering where the list of demand-side buyers is adjusted every three hours, and AdtoApp automatically selects the right filter for each app depending on the country and audience targets.
AdtoApp is aligned with 20+ networks including Admob, MoPub and Amazon, among others. Equipped with global capabilities, AdtoApp, for iOS and Android, is usable in 184 countries.
With a single SDK, AdtoApp provides one entry point to connected networks and geographies without manual adjustment.
To develop their algorithm, AdtoApp’s team has applied their collective experience from more than 10 years of developing high-quality programmatic advertising solutions. AdtoApp’s team has more than 15 technology-driven services in Europe, Asia and the U.S., with a total market capitalization exceeding $500 million.
According to AdtoApp Founder and CEO Nikolay Evdokimov, “AdtoApp is able to double eCPMs because of our adjustable algorithm — we are continuously updating the list of demand-side buyers. Plus, we have no inventory of our own to manage, so can prioritize our client’s needs and achieve amazing results in terms of both eCPM and fillrate.”
The beta version of AdtoApp is already seeing gains with game developers. For example, EmojiNation saw its eCPM increase from $1.50 to $3.50 and its fill rate shot up from 70% to 100% — an overall revenue increase of 200%. Techno Bears saw its daily eCPM more than double from under $1 to $2.40, and the fill rate increased from 80% to 100% immediately after users update the new version of app.
With mobile apps on a path to reach $70 billion in annual revenue by 2017, says the investment bank Digi-Capital, mobile in-app ad revenue is expected to surpass PC display ad revenue by 2017, according to Venturebeat.
Seeing the market opportunity ahead, Andrey Romanenko, managing partner at Run Capital and now AdtoApp board member, says: “This industry is surging and we see huge potential for AdtoApp to monetize apps in the U.S. and on a global front. I’m thrilled to be a part of this team of veteran product visionaries and architects.”
CEO Evdokimov has experience in this market, having founded AppInTop and SeoPult. “My ideas, businesses and products link together — our team is continually working to make app developers profitable. This enables them to focus on creating apps and the ecosystem continues to thrive.”
AdtoApp’s key product features include:
– Integration with 20+ ad networks including Admob, MoPub and Amazon, among others
– Single SDK enables instant integration for developers
– Programmatic algorithms tailored to specific countries and particular target audiences
– Custom settings for publishers including specific networks, geographies, audiences and desired video length
– Easy and secure monthly payouts through bank transfer, credit card or Paypal
About AdtoApp
AdtoApp is a mediation platform enabling publishers to increase the revenue from their applications. Connecting them to more than 20 major ad networks with just a single SDK, its revolutionary programmatic optimization algorithm provides maximum profits, 100% fillrate and the highest CPM in the industry. AdtoApp’s team has more than 10 years of experience developing high-quality programmatic advertising solutions and has created more than 15 technology-driven services in Europe, Asia and the U.S., which have a total market capitalization exceeding $500 million. AdtoApp is headquartered in Los Angeles, CA. For more information, visit www.adtoapp.com and follow us on Twitter at @adtoapp.
