Oslo – Cxense, the global leader in data management and personalization technology, announced that leboncoin.fr, France’s market-leading online classifieds site, has adopted its Cxense Maxifier advertising campaign optimization technology.
“Working with Cxense is helping change the dynamics of how leboncoin.fr operates, allowing us to develop our overall offering so we can deliver what our advertisers need and remain relevant to them.” said Franck Pantel, Director of Operations at leboncoin.fr.
leboncoin.fr is using Cxense Maxifier to expand its advertising portfolio by moving away from focusing on delivery to introduce a direct response-based offering to support the demands of its advertisers for performance-based campaigns. It is also allowing leboncoin.fr to make greater use of their first-party data to achieve more precise optimization. Additionally, they are using Cxense Maxifier to streamline their operations and campaign management processes, freeing up the team’s time to focus on more strategic areas.
Frederick Stanichev, SVP Strategic Development, at Cxense said “It is great to see that leboncoin.fr is finding real benefit in using Cxense Maxifier for both its advertisers and its own business. Not only are we having a positive impact commercially, we are helping them at an operational level.”
Cxense enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include Condé Nast, Dow Jones/Wall Street Journal, Forbes, Gannett, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’