Leading mobile specialist Opera Mediaworks, the first UK digital advertiser to benefit from new licensed self-serve ‘Places’ offering
LONDON, UK – Statiq, a UK market leader in location audience data, has launched its ‘Places’ point of interest directory, with Opera Mediaworks partnering as the first UK digital advertiser to benefit from the new licenced self-serve offering.
Places – Statiq’s first new product offering to be made available via a licensed model, allows marketers and advertisers to locate and identify local business and point of interest listings across the UK – empowering them to discover digital audiences that have visited these locations, and analyse customer data to generate detailed geo-behavioural profiles.
Mobile specialist, Opera Mediaworks now leads a range of new demand side platform (DSP) and agency trading desk (ATD) partners set to use the first of a rapidly expanding range of new Statiq SaaS location audience analytics products. The digital advertiser will integrate it into its REAL audience targeting product to develop highly targeted advertising campaigns.
As the latest of Statiq’s products, Places allows Statiq customers to benefit from additional levels of mobile audience data insight within Statiq’s Location Derived Audience Profiles platform and analytics product suite – to reveal consumer lifestyles, behaviours and interests from the places they go.
The new product offering further strengthens Statiq’s position in the location data market, with key advertising networks now using its expertise and software-as-a-service approach to enhancing targeted media campaigns and providing privacy compliant audience insights and campaign analytics.
“Statiq shares our pioneering approach to advertising technology and to partner on first to market solutions like Places represents a great opportunity to further enhance our audience profiling tools”. said Mark Slade, MD EMEA, Opera Mediaworks.
About Statiq
Statiq is the UK’s most accomplished provider of location based audience data. It provides operators, brands and advertisers with an enhanced view of real world consumer interactions and anonymised audience profiles, based on consumers’ location behaviour.
It enables businesses and marketers to make smarter decisions by better understanding consumer behaviour, through its cloud based location platform and analytics suite. Statiq’s customers include brands, agencies, trading desks, adtech users and analysts.
Visit www.statiq.co.uk for more information.
