NEW YORK – Reader’s Digest Association (RDA), home to some of the world’s largest, most trusted and iconic media brands, today announced an agreement with the Priceline Partner Network to integrate custom online travel centers into its flagship media properties.
RDA is kicking off the agreement with Travel Centers located at www.rd.com/travelcenter on the Reader’s Digest magazine website and at www.tasteofhome.com/travelcenter, on the Taste of Home magazine website (set to launch September 1), where consumers can access a robust collection of U.S. and international travel services from the Priceline Partner Network.
“Our highly engaged, significant audiences have strong affinities for travel, with surveys showing that 70 percent of the RDA audience sees Reader’s Digest as a credible source for travel information and a majority interested in purchasing travel services on our brand sites,” said Leslie Dukker Doty, Reader’s Digest Association Chief Marketing Officer. “Our partnership with Priceline Partner Network is a natural fit, creating a mutually beneficial bridge across two highly valued brands while bringing meaningful resources and content that further enhances our readers’ lives.”
The vast array of travel services offered through the RD.com and TasteofHome.com Travel Centers include:
- Hotel room bookings from published-price hotel rooms through over 200,000 hotels worldwide;
- Hotel freebie access from Priceline’ Partner Network’s s extensive database including instant discounts, free breakfast, free Internet access and more;
- Global rental car reservation bookings, Including rental car company discount codes;
- Airline ticketing with almost all major airlines, including seat mapping, booking different classes of seats, and airline frequent flier number support;
- Broad lineup of money-saving air and hotel vacation packages, providing up to $500 in savings when air and hotel are booked together, as compared to booking separately.
About Taste of Home
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining serving home cooks engaging media that captures the joy and comfort received from food made with love. Our content is available online at TasteofHome.com and via the Taste Digital Community, with more than 39 million monthly visitors*, making these sites top destinations for kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. The same engaging content can be found in Taste of Home magazine, with a circulation of 2.5 million; Simple & Delicious magazine; top-selling bookazines; newsstand specials; popular cookbooks and via digital download on iPad, mobile apps and Kindle.
About Reader’s Digest
Reader’s Digest simplifies and enriches consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Recognized by 99% of American adults, Reader’s Digest is available in print; online at ReadersDigest.com; via digital download on iPad, mobile apps, Kindle, Kindle Fire, Nook, Sony Reader and Zinio; books and home entertainment products; Facebook, Twitter and other social media outlets.
About Reader’s Digest Association
Reader’s Digest Association (RDA) is a family of iconic brands that celebrate reading, sharing, and doing among consumers on print and digital platforms.
Our portfolio of products includes our flagship magazine Reader’s Digest; Taste of Home, the world’s largest circulation food publication; The Family Handyman, America’s leading source for DIY; and a suite of Enthusiast titles including Birds & Blooms, Country, Country Woman, Farm & Ranch Living, and Reminisce.
For more than 90 years, we have simplified and enriched the lives of a passionate readership by discovering and expertly selecting the most interesting content in family, food, health, home improvement, finance, and humor.
Reader’s Digest casts a global footprint by providing products and services around the world through owned and licensed operations.
Further information about the company can be found at www.rda.com.
About Priceline Partner Network
The Priceline Partner Network (PPN) http://www.pricelinepartnernetwork.com is the private-label distribution channel for priceline.com travel services. PPN offers a suite of privately branded, mobile-supported booking engines that include hotels, rental cars, airlines and dynamic vacation packages for high-producing websites.
