Company’s First Foray into the Growing APAC Advertising Market
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, announced it has acquired Australian-based, TVN, a leading provider of programmatic video advertising solutions in the Asia-Pacific (APAC) region. This acquisition marks Tremor Video’s entrance into the APAC advertising market, following its significant investments in programmatic video over the past 18 months.
“We believe that TVN’s extensive relationships and expertise, combined with our experience and platform, position us well to take advantage of the growing opportunities in APAC”
Founded in 2010 and headquartered in Sydney, TVN works with leading premium publishers like Foxtel, Network 10, MCN, Southern Cross Austereo as well as a wide assortment of broadcasters across Asia-Pacific. TVN programmatically connects publishers to a wide range of demand side platforms and agency trading desks. TVN supports 9 markets in the region including Australia, New Zealand, Indonesia, Malaysia, Thailand, and Singapore. TVN founders Peter Ostick and Josh Ismin will join Tremor Video’s international team as Vice Presidents reporting to Greg Smith, Head of International and Programmatic at Tremor Video.
“With this acquisition, Tremor Video expands its programmatic presence in the high-growth APAC region by combining our proven technology with TVN’s premium publisher portfolio and demand coverage,” said Bill Day, Chief Executive Officer of Tremor Video. “TVN is a dominant player in APAC, and like Tremor Video, has focused squarely on video so this is a natural fit. We’re excited to welcome the TVN team into the Tremor Video family.”
“This acquisition, combining Tremor Video’s powerful technology with our market-leading local customer service business will allow our teams to better serve our publishing and demand partners at global scale,” said Peter Ostick.
“We’re excited to become part of the Tremor Video team and look forward to propelling the company’s growth in APAC,” added Joshua Ismin.
Digital advertising spend in Asia-Pacific is expected to rise 30.3% to total $46.59 billion this year, trailing only North America, according to eMarketer’s latest estimates of digital ad spending worldwide released in December 2014. eMarketer also estimates that by 2017 Asia-Pacific will pass North America in total digital ad spending share worldwide.
“We believe that TVN’s extensive relationships and expertise, combined with our experience and platform, position us well to take advantage of the growing opportunities in APAC,” said Smith. “There is a strong synergistic relationship between our two companies.”
Over the last year Tremor Video has made significant strides in programmatic video for publishers. After launching its supply-side platform in January, the Company announced 100 publishers were actively using the platform after only 100 days.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits or synergies related to the acquisition of TVN or with respect to Tremor Video’s ability to successfully expand its operations and capture market share in new territories. Important factors that could cause actual results to differ materially include: our ability to timely and successfully integrate TVN’s operations and personnel with our business; failure to realize the anticipated benefits or synergies of the acquisition; risks of entering new markets in which we have limited or no experience; the impact of technological development and competition; difficulty adapting our solutions for a new international market and failure to gain market acceptance of our products or services; the diversion of management attention and resources; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
via BusinessWire
