Opera Mediaworks today announced a substantial expansion to its offerings with the addition of a marketing automation platform that will enable game and app developers to not only monetize their mobile properties to their best potential, but also drive more retention and engagement with their users.
San Mateo, Calif. — This expansion is delivered through a new platform leveraging the assets of AdColony, Opera Mediaworks and the team from Yvolver, which recently became a part of Opera Mediaworks.
Based in Dallas, Texas, the Yvolver team has built a marketing engagement platform focused on delivering powerful technology and tools for game and app developers. This move will help developers drive higher retention and engagement in their apps, ultimately maximizing their monetization from advertising, in-app purchases, cross-promotion and premium offerings.
This new offering will be integrated into the Opera Mediaworks and AdColony SDKs, delivering the highest quality in-app mobile advertising, featuring Instant-Play™ HD mobile video technology, this Fall and will be live with the product in Q4 2015 with select partners.
The combined offering for game developers will now include fully-integrated analytics, A/B Testing, Advanced Player Segmentation, IAP Validation, digital and physical rewards with a proprietary real-time overlay system providing dynamic UIs and messaging that look and feel completely native to the end user.
“Our vision has always been to help developers with their strategic goals of driving strong engagement, retention and to maximize monetization while balancing the highest-quality user experience,” says Will Kassoy, CMO, Opera Mediaworks. “Mobile app lifecycles are getting longer and, among top grossing apps, we see the ‘big getting bigger’. To address these trends, we are expanding our platform beyond just ad monetization but to include tools to drive deeper engagement and retention to keep their customers coming back for more.”
About Opera Mediaworks
Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most. Our exclusive Instant-PlayTM HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit operamediaworks.com.
About AdColony
AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting, and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a division of Opera Mediaworks.
About Yvolver
Headquartered in Dallas, Texas, Yvolver was founded in 2013 with the mission to provide new technologies for developers to maximize user engagement, retention and overall app mon etization. Yvolver’s flagship VIP system enables developers to offer best-in-class VIP experiences to their user bases with minimal additional development effort. With decades of experience in the video game, digital retail and data science industries, Yvolver offers a unique, proprietary service that significantly benefits the economics of the mobile app industry. Please visit www.yvolver.com for more information.
