San Francisco, CA – ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that Terence Lucien has joined the company as Head of Mobile Formats and Technology.
“We are excited to welcome Terence and his many talents to the company as we expand our mobile offerings,” said ZEDO CEO and founder Roy de Souza. “Our formats are already quite successful and we look forward to launching new offerings under Terence’s leadership.”
Terence comes to ZEDO with over 16 years of work experience and has spent most of his career in digital. His experience in digital ranges from strategy and product development to marketing and P&L accountability. Prior to joining ZEDO he was employed with L&T Investment Management as Head – Marketing, EChannels and Personal Investments. He has also worked with Fidelity Mutual Fund, Barclays Bank and ICICI Bank, where he played a key role in launching, marketing and increasing sales, usage and profitability of the mobile and web channels.
ZEDO, Inc. is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and rich media formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Singapore, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge. Follow ZEDO @zedoinc, or ZINC @ZINCbyZEDO.