Interactive App Content – Games, Polls, Coupons, Videos – Delivered In-Context and on a Regular Basis Improves App Performance by 40-70% according to MobileBridge
New functionality being introduced by MobileBridge into their native content creation module includes 360⁰ imaging and offering loyalty points for and tying engagement with in-app actions
Zurich, Switzerland – “How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today.
The answer, according to MobileBridge, is to leverage available data from CRM and other marketing sources in order to make the engagement as contextual as possible yet also fun and engaging, and on a regular basis.
To make its customers’ in-app engagements more fun and engaging, app-based Marketing Relationship Management solution provider MobileBridge is introducing new functionality into its native content creation module:
- 360⁰ imaging to enable marketers to integrate rotating product images into their in-app content – games, polls, coupons, etc.
- The ability to assign mobile loyalty points and other rewards based on in-app actions OR locations (based on beacon technology)
- The capability of tying engagement with in-app usage patterns
The native content creation module enables any marketer to create engaging content in minutes. This new functionality facilitates the creation of a richer, more fun and engaging content experience while providing better integration between the content and rewards / loyalty points.
To make content more engaging and fun, one retailer working with MobileBridge offered a promotion with an in-App scratch card game to existing mobile customers who opted-in to receive personalized messages and were passing near a participating store. Of those that received the message, 72% played the game. Among those that played the game, 7.8% converted and purchased a product from the participating store (vs. a .3% traditional email conversion rate for this retailer).
“This retailer enjoyed strong engagement and conversion rates because they offered personalized content which was timely, fun and relevant to the user’s preferences, profile and location,” said Eyal Oster, CEO & founder, MobileBridge.
Today, mobile marketers are not taking full advantage of the opportunities made possible with our current technology. Specifically, most marketers are:
- Siloing user submitted data from CRM, web, app, in-store visits and loyalty programs instead of integrating the data with their app marketing programs in order to provide customers with more relevant app-based offers
- Not taking advantage of automated technologies which enable creating rich media and interactive content on-the-fly to improve engagement and conversion rates
- Not utilizing location-based technologies to offer relevant content to customers who opted-in
To encourage millennial-aged consumers to test-drive a specific car model, an automotive manufacturer working with MobileBridge sends in-app invites to relevant prospects, offering them a branded jacket upon completion of the test drive. By qualifying prospects based on user-submitted data and on their previous visit to a dealer where they expressed interest in that specific model, MobileBridge enables this automotive manufacturer to move prospects through the customer journey via relevant, in-content and timely content.
As part of MobileBridge’s in-app Mobile Marketing Automation solution, the company’s native content creation module enables creating engaging in-app content in minutes. Marketers can better manage marketing relationships with customers via relevant and engaging content regularly distributed using rule-based marketing automation. By also integrating user-submitted, opt-in data and location-based technology, like iBeacons, MobileBridge enables marketers to move prospects and users along the customer journey.
“Working with MobileBridge at a digital marketing agency, I was impressed by the richness of the content creation module within MobileBridge which enabled us to create engaging mobile content on the fly. None of the other mobile marketing solutions offers such robust yet easy-to-use content creation functionality,” said Michiel de Gooijer, CEO & founder, Bright Vibes and formerly the Director of Mobile, Digitas LBi NL.
“By working with MobileBridge customers, I’ve seen how in-context, timely, engaging and fun content – created in minutes in our system – can improve app performance by 40-70% as it moves prospects through the customer journey,” added Oster.
About MobileBridge
App-based Marketing Relationship Management provider MobileBridge is the world’s most advanced mobile app marketing and commerce cloud. Our technology helps brands enhance their existing or new apps through personal customer engagement and marketing automation making the most out of every mobile customer interaction. MobileBridge empowers marketers to create engaging native app content, add beacons and geo locations with just a few clicks and integrate apps with existing back office and CRM ecosystems delivering an exceptional, data-driven user experience through mobile. For more, please visit: www.mobilebridge.com.
