New York, NY — Adomik, a leading provider of programmatic software for publishers, announced that Ben Barokas, co-founder and CEO of Admeld, was named to Adomik’s board of directors.
During his time at Admeld, Ben helped the company become one of the world’s most successful supply-side platforms (SSP) for digital publishers — eventually selling Admeld to Google in 2011 for a reported $400 million. He held several senior roles within Google until his departure in February of this year. Currently, Ben is the Founder and CEO of Sourcepoint, a technology start-up focused on delivering incremental subscription and advertising revenue for digital publishers and content owners.
“Ben is a sell-side industry pioneer and a true advocate for publishers. We are excited to welcome him to Adomik’s board of directors,” said Nicolas Schueller, CEO of Adomik. “His experience, especially Ben’s understanding of programmatic technology for premium publishers, will be extremely valuable as Adomik continues to grow.”
“With all of the challenges digital media sellers face in today’s programmatic ecosystem, it was clear to us that finding a publisher ally was critical,” said Jonathon Shaevitz, President and COO of Adomik. “I am confident that Ben will help Adomik continue to meet the needs of digital media sellers and bring balance back to the marketplace.”
“I’ve watched the progress Adomik has made in developing an innovative platform to help publishers meet the evolving needs of the programmatic ad world. I’m honored to join the company’s board at this pivotal moment in time,” said Barokas. “I look forward to working with them as they aim to to help publishers operate more confidently and profitably in a programmatic world.”
For more information on Adomik, visit www.adomik.com
Adomik provides programmatic advertising analytics and yield management technology that helps publishers get control of their programmatic channels, improve their understanding of inventory, and increase revenue. Top media organizations and ad networks like Fairfax Media, Schibsted, Orange Advertising and Q1 Media rely on Adomik to boost revenues by 30%+ and confidently offer more premium inventory into programmatic channels. With offices in New York and Paris, Adomik is backed by Iris Capital and Elaia Partners and has customers in 23 countries. For more information, please visit www.adomik.com.