New York, NY – Adform, the premier ad tech partner for global media agencies, trading desks, advertisers and publishers, announced the appointment of Mr. Julian Baring as General Manager for North America, he will be based in Adform’s New York office.
As General Manager, Mr. Baring will be responsible for developing and driving Adform’s overall business strategy across the US and Canada. Additionally, he will have direct responsibility for sales, new business development and account management while managing and developing relationships with media agencies, creative agencies, advertisers, publishers and other key partners and stakeholders across the region.
Mr. Baring is a seasoned senior-level executive and brings to Adform a wealth of global operating experience across varied functional commercial roles spanning ad-tech, enterprise software, media, mobile and other industries. Prior to joining Adform, Mr. Baring served as Executive Vice President – Partnerships for Adslot, a provider of workflow and media trading solutions for buyers and sellers. Julian also served as the Senior Managing Director for the UK and Europe for Facilitate Digital where he built profitable UK and European business units, as well as Managing Director of North America prior to Facilitate Digital’s acquisition by Adslot.
Gustav Mellentin, Chief Executive Officer at Adform, said of Baring’s appointment: “We are pleased to welcome Julian Baring to Adform’s executive team. We look forward to leveraging Julian’s vast experience in our space to deliver more value to more clients in the US.”
Regarding his new role, Baring stated: “I’m excited to take a leadership role in building the Adform business in the US market and have long been an admirer of the success that Adform has created over the last 13 years in other global regions” said Mr. Baring. “The US market is rapidly adopting programmatic marketing tools as the primary method for executing campaigns and Adform’s unique brand-focused media platform offers a mature and comprehensive programmatic media solution that will help our customers achieve their marketing and business objectives. The market is primed for Adform.”
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place covering full-featured Demand Side Platform, Rich Media and Ad serving.
Adform was established 2002 in Denmark and now has offices in 15 countries including the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
