New York, NY – New York Market Radio Association (NYMRAD) is proud to announce the debut of the NYMRAD Quarterly State of the Market Report, beginning with 2nd Quarter 2015. The comprehensive analysis of the New York marketplace is designed to help advertisers understand Radio’s impact on consumers and its prominent role in the local advertising landscape.
The extensive Report assesses the New York area economy, provides up-to-date consumer research and examines commuter traffic patterns, listenership trends, business drivers, and more. In addition, the Report provides intelligence on advertising categories and growth sectors from Miller Kaplan Arase data and other notable sources.
“As the Report reveals, New York’s economy is booming and Radio’s reach is stronger than ever,” stated Deborah Beagan, Executive Director, NYMRAD. “We are delighted to produce this in-depth Report with insights to help advertisers maximize the benefits of Radio. The NY Market continues to deliver new and innovative results for advertisers by leveraging radio’s multi-platform extensions such as internet, mobile, and social media.”
The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Miller Kaplan Arase X-Ray data reports and market summary reports, Nielsen Audio, Labor Statistics for the New York City Region, Port Authority of New York and New Jersey, “Hotel Development in New York City: 2012-2018,” New York City & Co., American Community Survey,” US Census, US & Spending Q1 2015 Complete Forecast, “Infinite Dial,” Edison Research and Triton Digital.
New York Market Radio Association (NYMRAD) is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.