Collaboration offers SMB marketers greater inventory diversity
SAN FRANCISCO – Adadyn, the leading programmatic advertising platform for mid-size marketers, announced a partnership with OpenX, a creator of programmatic marketplaces, that will provide expanded access to quality inventory and greater control to mid-market clients for their programmatic buying decisions.
“At our core, Adadyn’s mission is to level the playing field for mid-size marketers and provide them with high quality, end-to-end advertising technology solutions that are accessible and within reach of any campaign budget”
“Access to quality inventory should not be a luxury, nor limited to large marketers with big budgets. Our partnership with Adadyn provides underserved mid-market advertisers with access to premium, high-quality publisher inventory at scale, enabling more choice and control in their programmatic buying decisions, ultimately leading to optimizing their campaign goals,” said Ian Davidson, senior director of platform demand at OpenX.
Benefits to Mid-market Advertisers
- Increased Choice – Adadyn customers will benefit from greater choice, increased scale and diversity of inventory in their programmatic purchasing decisions due to Adadyn’s optimization and decision-making technologies which route ads to the highest performing inventory sources.
- Comprehensive Suite of Solutions – Marketers can leverage Adadyn’s ad tech platform for end-to-end needs, from programmatic and dynamic creative optimization, to finding the right mix of inventory to meet specific campaign objectives across multiple exchanges.
- Traffic Quality Control – OpenX is ranked No. 1 in inventory quality in the industry’s first comprehensive Real-Time Bidding (RTB) quality rating standard. Adadyn’s integration with OpenX’s inventory provides access to billions of quality-controlled desktop and mobile impressions.
“At our core, Adadyn’s mission is to level the playing field for mid-size marketers and provide them with high quality, end-to-end advertising technology solutions that are accessible and within reach of any campaign budget,” said Suhail Ahmed, head of strategic partnerships at Adadyn. “Together with OpenX, we are able to provide this large base of advertisers with more choice and quality premium publisher inventory when it comes to programmatic inventory buying.”
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
With a unique targeted approach to online advertising, Adadyn’s end-to-end platform serves the needs of mid-market agencies and advertisers globally, providing a cost-effective means to generate dynamic customized creative content and execute programmatic media buys across multiple screens. Unlike other programmatic options, only Adadyn unifies the media, dynamic creative and audience management of campaigns in a single interface with no minimum spend requirements. With clients spread throughout North America, the Middle East, APAC, and India, Adadyn has a global reach and outlook. The company has offices in California, New York, India and Singapore. For more information, please visit www.adadyn.com or follow @adadyn on Twitter.