New measurement capabilities enable Apsalar clients to get comprehensive mobile app attribution insights for Instagram advertising campaigns.
SAN FRANCISCO – Apsalar, one of the leaders in mobile data management and attribution for mcommerce companies worldwide, announced that its official Mobile Measurement Partner data integration with Facebook has been expanded to include Instagram. This broader integration will enable clients to benefit from comprehensive measurement and attribution data across Facebook media properties.
“We’re delighted to offer additional value to our clients via this broader integration with Facebook properties”
With this broader integration, Apsalar will deliver insights and data for Instagram campaigns. Apsalar will be able to bring the same depth and granularity of data and measurement for Instagram as it already provides for app advertising on Facebook as an official Facebook Marketing Partner.
“We’re delighted to offer additional value to our clients via this broader integration with Facebook properties,” said Michael Oiknine, Cofounder and CEO of Apsalar. “The expansion of our Facebook relationship will enable us to deliver even greater value to the app industry and help it capitalize on opportunities on the Instagram network.”
Apsalar has been an official Mobile Measurement Partner to Facebook since 2012. Facebook Mobile Measurement Partners are a very limited number of advanced measurement and analytics companies who meet the rigorous measurement standards of Facebook. Further, Mobile Measurement Partners submit to periodic Facebook reviews of business and data handling practices to ensure continued compliance with these standards. Mobile Measurement Partners and their clients benefit from a close data integration with Facebook, enabling them to deliver a comprehensive set of campaign and user insights, based on device-level calculations.
Instagram is one of the most popular and important digital properties worldwide. Instagram has more than 300 million users each month, and offers truly global reach, with more than 70% of its users living outside of the US. More than 70 Million photos are shared daily across the network.
Apsalar’s comprehensive measurement for Instagram and Facebook is available worldwide.
About Apsalar
Apsalar is one of the leaders in mobile and omni-channel data management. The Apsalar Data Management Platform delivers a true understanding of what their customers do in apps and across other marketing channels. Using the Apsalar DMP, marketers can conduct attribution and measurement of marketing effectiveness, manage profiles and perform analytics and segmentation, and connect and share their data and segments with other marketing partners and platforms. San Francisco-based Apsalar is privately held. For more information, visit Apsalar.com.
via BusinessWire
