NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that Matt Arkin has joined the company in the newly created position of Senior Vice President of Sales. He will be based in Simulmedia’s San Francisco office.
“Matt is a proven revenue producer with vast skills and abilities that span more than two decades in sales,” says Peter Ban, Simulmedia’s Chief Operating Officer, to whom Mr. Arkin will report. “He epitomizes client focus, and he excels in the management and mentoring of others with an innovative and collaborative team approach, inspiring the desire to succeed.”
Mr. Arkin joins Simulmedia from YuMe, a multi-platform video advertising company specializing in audience based segmentation, where he was SVP of Programmatic Solutions. Before that, he was CRO for Federated Media (acquired by Lin Media in January 2014); and before that, was President of 33 Across. Earlier in his career, in addition to senior level posts at Real Media and TACODA, (which Dave Morgan, the CEO and Founder of Simulmedia, also ran), Mr. Arkin held key sales management roles at CBS MarketWatch, Dow Jones, AOL and Sojern. He holds a BA in Marketing and Management from California Polytechnic, San Luis Obispo.
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
