International mobile video DSP expands New York office to meet growing demand in the US
New York: LoopMe, the leading global mobile video Demand-Side Platform, announced that it has expanded its New York based sales team with four new senior hires to meet growing demand for its services in the US.
Joining the LoopMe US team from YuMe, Carlos J. Cruz takes the role of Senior Director of Sales, while Spencer Frank joins as Account Executive. EBay Advertising’s Manager of Advertising Solutions, Mike Schoelch, joins as Director of Sales and Joe Monaco leaves his role as DataXu’s Sales Director to become LoopMe’s US Senior Sales Director.
The team will be responsible for driving forward LoopMe’s ambitious growth strategy in the US, as the company looks to consolidate its global expansion. Their combined wealth of experience in the digital industry will ensure LoopMe maintains and grows its position at the forefront of the rapidly expanding US mobile video advertising market, expected to be worth $1.2 billion in 2015.
Stephen Upstone, CEO and co-founder of LoopMe said: “It’s fantastic to have such a strong team joining our operations in the New York office. We have seen massive demand for our formats, proprietary DMP (Data Management Platform) and Artificial Intelligence products since we launched in the US and Carlos, Mike, Joe and Spencer’s expertise and enthusiasm will enable LoopMe to continue exceeding the expectations of our clients and drive forward our expansion in the US”.
LoopMe is the world’s largest mobile video DSP, reaching over one billion consumers worldwide via integration with programmatic ad exchanges and direct publishers.
LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.
Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.
The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.
LoopMe has global headquarters in London, with offices in Beijing, Dubai, Kiev, Berlin, Paris, New York and San Francisco.
 June 2015 BI Intelligence “The Digital-Video Advertising Report: Mobile and Social Are Fuelling Video Growth as Dollars Shift from Display to Video.”