New Funds Will Expand Programmatic Content Marketing Business and Continued Investments in Cutting Edge Optimization Technologies
NEW YORK, NY – PulsePoint, a global programmatic platform for brand engagement, announced its recent $30 million debt financing from Silicon Valley Bank. The funds will be used for business expansion and future acquisitions of technology companies. This announcement comes on the heels of PulsePoint being named an Inc. 500 Fastest Growing Private Company, with 106% year-over-year revenue growth, strong profitability and solid cash flow and more than 800 billion biddable impressions across PulsePoint’s industry-leading programmatic platform in 2014.
“This financing enables us to aggressively capitalize on the burgeoning market opportunities before us, and the partnership with Silicon Valley Bank will certainly help us to reach our expansive growth goals, including M&A or future IPO,” said Sloan Gaon, CEO of PulsePoint. “The loan reinforces our position in the marketplace and allows us to accelerate the expansion of our already profitable company.”
“The evolution of PulsePoint’s corporate portfolio reaffirms our longevity within the programmatic space,” said Darline Jean, COO of PulsePoint. “We’ve been researching various M&A opportunities to grow our existing suite of proprietary technology and programmatic offerings.”
PulsePoint recently launched the industry’s first programmatic content marketing platform, which leverages its programmatic capabilities for delivering both article-based and video-based content marketing for brands to publishers. Earlier this year, PulsePoint launched a native programmatic offering, which allows advertisers to deliver full-funnel brand experiences across native, social and display inventory at scale.
“We are pleased to be providing PulsePoint with these funds to help the company explore new technologies and business endeavors,” said Michael Moretti, a Managing Director at SVB. “PulsePoint is a strong technology partner in the programmatic space and partner of Silicon Valley Bank and we look forward to seeing these additional funds used to help grow their business.”
About PulsePoint
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint Platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
About Silicon Valley Bank
For more than 30 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Forbes named SVB one of America’s best banks (2015) and one of America’s best-managed companies (2014).Learn more at svb.com.
Silicon Valley Bank is the California bank subsidiary and commercial banking operation of SVB Financial Group (Nasdaq: SIVB), and a member of the FDIC. Silicon Valley Bank and SVB Financial Group are members of the Federal Reserve System.
