Taps SpotXchange’s Keith Pieper as VP Technology
BOULDER, Colo. – IMM, an independent, full-service digital agency, continues the expansion of its technical leadership and practice areas with the appointment of Keith Pieper to the newly created role of VP Technology. Pieper joins IMM from video advertising platform SpotXchange, where he served as Director of Product Management. In this role, he is responsible for leading efforts across a variety of technical initiatives including programmatic, cross-device attribution, viewability, ad blocking, tracking and privacy, among others.
“A data and technology-driven approach is embedded in the DNA of IMM. We were among the first agencies of our size to develop a programmatic practice, to innovate around attribution modeling, and build internal measurement tools”
Pieper brings 20 years of digital advertising, adtech, analytics, product management and business development experience to IMM, having previously held media director roles at agencies such as Universal McCann, where he oversaw a portion of the Microsoft business. In 2007, he created one of the ad industry’s first agency trading desks now known as Cadreon, and has been awarded numerous ad tech patents.
“A data and technology-driven approach is embedded in the DNA of IMM. We were among the first agencies of our size to develop a programmatic practice, to innovate around attribution modeling, and build internal measurement tools,” said Adam Edelman, Founder & CEO of IMM. “Keith brings unique and unparalleled insights and technical chops stemming from two decades in the trenches and a deep technical knowledge including cross-device perspective and hands on video marketing experience that’s of extreme value to clients and our internal team. We’re thrilled to have him as part of the IMM family.”
“IMM’s long-standing technology-enabled approach instantly attracted me to the opportunity. IMM has created a new model of an ‘ad agency’, managing digital media (paid, earned and owned) holistically down the funnel for clients with a hybrid compensation model that encourages business results while being grounded in accountability,” said Keith Pieper, VP Technology. “IMM has a strong history of tackling large technical challenges and opportunities, often building technical solutions years before the market. This forward-looking approach and aggressive goal to transform the business and flexibility to test and learn made it an offer I couldn’t refuse.”
Catch Keith Pieper at OMMA Audience Buying on September 29th in NY for a discussion on “Vetting the Data: The Care And Feeding of The New Machine”.
IMM is an independent, full-service digital solutions agency that helps marketers maximize overall ROI. Our mantra of “Right Ideas. Real Results. All In” means we are invested in our client’s business, sharing the risk in order to create tangible results for our brands. Founded in 2006, IMM has offices in Boulder, CO.