LoopMe Continues Growth with Announcement of New Senior Hires

International mobile video DSP hires Commercial Director France, Business Development Director, Director of Performance Marketing, and Head of Marketing

LoopMe, the leading global mobile video Demand-Side Platform, announced that it has hired three senior staff to help drive forward the company’s rapid international growth. Soufiane Abdallou joins as Commercial Director and opens LoopMe’s French Office, Rhys Denny joins as Senior Director Business Development, Nikoletta Piatokoska as Director of Performance Marketing and Lauren Bigland as Head of Marketing.

To kick-start French operations LoopMe has hired Soufiane Abdallou, formerly Sales Manager at Neweb (previously CBS). Soufiane brings over seven years’ experience in digital sales having previously held positions at Adconion Media Group, Hi-Media and Yahoo!. He will be responsible for leading the company’s sales operations in France and establishing the office in Paris.

Rhys joins LoopMe from Pubmatic where he was UK Publisher Development Director. Based from the London office, Rhys will concentrate on growing relationships with LoopMe’s international network of premium mobile sites and apps to ensure the company continues to work with leading sites on a global scale.

Leading LoopMe’s performance campaigns from its Berlin office, Nikoletta will be working to manage supplier relationships and ensure all performance marketing campaigns are fully optimised. Nikoletta joins LoopMe from GameGenetics where she was Director of Performance Marketing.

Lauren joins LoopMe from Teads where she was Senior Global Marketing Manager. Also based in the company’s UK headquarters, Lauren will head up marketing globally, working with the wider team to promote LoopMe’s presence worldwide.

CEO and co-founder Stephen Upstone commented: “We’re delighted to welcome Soufiane, Rhys, Nikoletta and Lauren to LoopMe. They bring a wealth of experience to the table which will help drive the company forward through this next stage of expansion and growth”.

In addition to the European based hires, LoopMe recently announced the arrival of four new senior sales staff in the US, Carlos J. Cruz as Senior Director of Sales, Mike Schoelch as Director of Sales, Joe Monaco as Senior Sales Director and Spencer Frank as Account Executive.

About LoopMe

LoopMe is the world’s largest mobile video DSP, reaching over one billion consumers worldwide via integration with programmatic ad exchanges and direct publishers.

LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.

Our optimisation is driven by Artificial Intelligence, employing algorithms that optimise ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customisable audience segmentation.

The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.

LoopMe has global headquarters in London, with offices in Beijing, Dubai, Kiev, Berlin, Paris, New York and San Francisco.