Widespace, the European leader in mobile advertising for brands, strengthens the digital advertising sales team by announcing the appointment of Kenny Spångberg as Head of Programmatic.
Considered a pioneer in advertising technology, Kenny brings more than 15 years of experience from companies like DoubleClick, Google, Eyewonder and Spongecell. Starting this new role, Kenny is expected to bring a unique mix of solution-based digital sales and a deep technical know-how to Widespace.
“I got to know Kenny in 2008 when he was heading up Eyewonder, a rich media company. I was always impressed by him, and I actually tried to recruit him to Widespace three years ago. This time around, we are a much bigger company, plus the European leader in mobile brand advertising, which gives Kenny quite an intriguing platform to start building on” says Toni Kaski, Chief Sales Officer at Widespace.
Drawn to Widespace’s innovative technology, Kenny is looking to expand the sales of programmatic solutions across the region.
“I am really excited to join such a unique company as Widespace, as they are pioneering the mobile market across Europe. I got a great impression of the culture and vision and I am looking forward to continue to build out the existing programmatic offering at Widespace” says Kenny Spångberg.
As the Head of Programmatic, Kenny Spångberg will extend Widespace’s tools for mobile brand advertising to all buy-side customers. In doing so, Widespace will continue to enable brands, media agencies, ad agencies and media publishers to create, buy and deliver advanced mobile campaigns across the top sites and apps throughout Europe.
About Widespace
Widespace is the leader in mobile brand advertising in Europe, creating powerful bonds between brands and people. Based on unique technology and data driven insights, Widespace delivers engaging mobile ad experiences to over 200 million smart phone users via their favourite sites and apps. This brings quality to publishers and great uplift in brand metrics for advertisers. Widespace was founded in Sweden in 2007, and is now present in nine countries across Europe.
