Adds Rodale to Growing List of Publisher Relationships
NEW YORK & SEATTLE – adMarketplace, the largest independent search advertising marketplace, announced a strategic agreement with Microsoft to serve Bing Ads across adMarketplace’s network of digital search properties. The relationship connects Bing advertisers to adMarketplace publishers, showing keyword-targeted advertisements to millions of users when they express intent outside of search engines.
“adMarketplace has put together a great list of publisher partners that will enable us to continue delivering high-quality opportunities to our advertisers. Their technology allows for a lot of flexibility in how we can collaborate together”
“We are committed to connecting our advertisers to potential customers wherever they express intent,” said Steve Sirich, general manager of marketing for Bing Ads. “adMarketplace provides Bing advertisers with a unique opportunity to access a new source of trusted search traffic.”
Today’s announcement underscores adMarketplace’s position as a leading search monetization solution for desktop and mobile publishers.
Now, Bing Ads is looking to further extend advertiser reach. “This was the right time to work with adMarketplace.” Sirich said. “adMarketplace has put together a great list of publisher partners that will enable us to continue delivering high-quality opportunities to our advertisers. Their technology allows for a lot of flexibility in how we can collaborate together”
Recently, the world’s largest healthy lifestyle media company, Rodale, turned to adMarketplace to introduce paid search advertising to its digital properties, including Men’s Health, Women’s Health, Prevention, and Runner’s World.
The adMarketplace team worked with Rodale to launch a custom monetization strategy for their sites. The partnership improves user experience by providing relevant search results from both adMarketplace and Bing advertisers.
“By opening our publisher network to Bing’s advertisers, we deliver additional yield and data to our publishers, while providing a better search experience for users” said Adam J. Epstein, president and chief operating officer of adMarketplace. “Leading publishers like Rodale provide Bing advertisers with opportunities to target their offers against valuable user intent. Search is increasingly fragmenting and, now more than ever, advertisers need a strong publisher network to maximize customer reach and ROI. We’re pleased to be able to provide this for Bing.”
adMarketplace powers search intent advertising for the Internet’s largest performance marketers — and provides custom monetization solutions for digital publishers with on-site and in-app search. We achieve advertiser goals and grow publisher yields through our award-winning technology platform, which algorithmically adjusts per click pricing using real-time performance data.