NEW YORK – Tapad, the leader in cross-device marketing technology, announced the appointment of Morgan Rigsbee as Senior Director of Sales for Technology Licensing. She will be based in Los Angeles.
Rigsbee was previously with BlueCava in a variety of product and sales roles. While there, she was responsible for more than two dozen strategic partnerships and customers, including major technology platforms and Fortune 50 brands. Rigsbee has a B.S. in Communications Studies from University of San Diego.
“As brands and technology companies continue to realize the need for unified, cross-device solutions, we’ve seen massive demand and growth of our technology licensing business,” said Jim Clark, Tapad SVP Global Sales. “As that market continues to grow, Morgan’s cross-device expertise and proven leadership skills will help us strategically meet and exceed the needs of our clients and partners on the West Coast.”
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, D