Automated Product Empowers Modern Marketers to Adopt In-House Capabilities, Manage Campaigns More Closely
BOSTON – ChoiceStream, a provider of programmatic advertising for brands and agencies, released a major upgrade to cs.Console, which now allows brand and agency marketers to manage their programmatic campaigns in-house.
“At Zipcar, it has always been critical that our campaigns are highly relevant to our Zipsters, many of whom don’t respond to traditional advertising”
ChoiceStream’s cs.Console has been reconstructed to give clients control of campaign management, along with full transparency into the economics of the media buy and insights into what’s working and what isn’t. The self-service console allows brands to target current or custom audiences created by Pollshare, ChoiceStream’s proprietary polling platform containing the world’s largest source of self-declared data, and market to them accordingly. Pollshare provides brands with a better insight into who their audience is, giving them the opportunity to personalize each campaign. As an added bonus, clients will have access to ChoiceStream’s suite of dynamic creative options including weather feeds, store locator, countdown clocks and real-time pricing offers, which increases the impact and effectiveness of any campaign.
“cs.Console gives us more control over how we can manage our campaigns,” said Jeremiah Andrick, GM global ecommerce and digital marketing, Logitech. “Performance matters to us and what really stood out to us was the full transparency into our programmatic media buys and flexibility to make changes given insights into what is working and what isn’t. The result truly speak for themselves.”
“At Zipcar, it has always been critical that our campaigns are highly relevant to our Zipsters, many of whom don’t respond to traditional advertising,” said Millie Park, senior director member marketing, Zipcar. “We’ve worked with ChoiceStream for a nearly a year, and their experienced team has helped us to maintain our high level of member engagement by providing complete insights and flexibility. The cs.Console platform has given us more control to optimize our campaigns, freeing our team to focus on more high-value marketing activities to grow our business.”
While most demand-side platforms are manual, ChoiceStream saw an opportunity to create an automated platform that would offer brands and agencies more flexibility over their programmatic media buys. This automated process allows marketers to spend less time on routine workflow aspects and more time on their overall marketing strategy. With cs.Console, the time spent manually optimizing things like behavioral segments, contextual channels and day parting can be better used thinking of creative ways to improve or implement a campaign.
“This enhanced version of our console streamlines complicated programmatic campaigns on an easy-to-use interface with automated optimization, allowing clients to focus their time and energy on being marketers,” said ChoiceStream CEO Eric Bosco. “Backed by advanced technology and data, and supported by strong, strategic partnerships and creative services, cs.Console pushes ahead of all other self-service products. When it comes down to achieving results, cs.Console will make the difference for your campaign.”
For information about cs.Console, visit www.choicestream.com.
About ChoiceStream
ChoiceStream is a digital advertising partner that manages and optimizes targeted branding and performance campaigns to reach and move audiences that are easy to describe but hard to find. ChoiceStream accomplishes this by qualifying audiences before a campaign begins and continuously refining targeting in real-time. ChoiceStream streamlines complicated programmatic campaigns with a combination of its proprietary self-reported data (Pollshare) automated optimization technology (Thunderdome), dynamic creative, and a dedicated team of industry experts.
via BusinessWire
