Vice president of product marketing and vice president of brand marketing to drive awareness for growing company and product suite
NEW YORK — Yieldbot, the industry’s leading media technology for real-time consumer intent in premium media, announced the appointment of Elissa Reiling-Gray as vice president of brand marketing, and Veronica Mendoza as vice president of product marketing. These new hires reinforce Yieldbot’s commitment to scaling the company through increased visibility of its intent-based media technologies.
As vice president of brand marketing, Gray will lead the development and execution of marketing strategies for Yieldbot to both expand engagements with current customers and reach new clients. Gray comes to Yieldbot with over a decade of ad-tech marketing experience, most recently serving as Americas marketing director at Exponential Interactive, where she lead the overall creation and implementation of marketing strategies across the US, Canada and Latin America. Prior to Exponential Interactive, Gray was marketing director at AdoTube and a senior marketing manager at AudienceScience. She also held roles at ABC Television Group and Microsoft Corporation.
“Yieldbot technology is changing the digital media ecosystem,” said Gray. “I’m excited to contribute to a company that is a true differentiator and has a such a strong track record of increasing value for publishers, advertisers and consumers alike, and I look forward to driving growth and customer acquisition.”
In her role as vice president of product marketing, Mendoza will analyze market opportunities and develop initiatives to raise awareness around Yieldbot’s technology to strengthen its position in the marketplace. She brings over 12 years of experience as an analyst and marketer in the digital media industry. Most recently at AOL, Mendoza was a senior manager focused on product marketing and development opportunities for the Advertising.com Sponsored Listings platform. Prior to that, she was a media analyst at the strategy firm Blue State Digital and spent seven years at Google, finishing her time at the company as senior analytical lead for Fortune 500 classifieds and local advertisers.
“Yieldbot is a whip-smart technology that elegantly delivers unprecedented ROI across digital advertising ecosystem. The company is comprised of bright, passionate experts committed to elevating the industry,” said Mendoza. “I’m so thrilled to join this team and use my range of industry experience to help usher Yieldbot to even greater heights.”
Mendoza is one of a number of former Google employees to join Yieldbot in the past year. That Yieldbot has drawn such attention from within Google is a testament to the fact that the company is using search technology as the foundation to an innovative media technology driven by intent.
“We are known for developing never before seen technology that increases ROI for all members of the advertising ecosystem,” said Jonathan Mendez, CEO of Yieldbot. “Elissa’s experience in executing marketing programs for ad tech companies paired with Veronica’s expertise in developing strategic marketing programs for products will be integral to Yieldbot’s ability to scale, with our technology serving as the underpinning of our growth. Both are vital additions to our rapidly expanding and talented executive team, coming to Yieldbot from some of the world’s greatest companies.”
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with every major agency holding company and biggest brands in the world across their Search, Display and Shopper Marketing initiatives, to help them understand the mindset of active consumers in the marketing funnel and match them with the right messages in real-time.
Media performance from Yieldbot increases the value of digital media for brands that in turn drives higher CPMs for publishers by capturing, organizing and activating click-stream data. The company’s offerings can be bought and sold on a performance basis. Yieldbot was founded in New York and Boston and is backed by RRE Ventures, New Atlantic Ventures, SJF Ventures and City National Bank. For more information, please visit: http://www.yieldbot.com.