Company Brings Native Advertising Control and Closed-Loop Attribution to Ecommerce
NEW YORK – HookLogic, the pioneer of performance marketing for brands, announced exciting new features as part of its 2.0 platform release, arming brand marketers with enhanced controls to drive sales performance across 80 percent of the top multi-brand retailers.
The key new features include:
- Advanced Attribution Reporting– an upgraded reporting suite now includes more granular sales attribution data, enabling greater insight into bidding strategies and resulting sales.
- Bid Multipliers– new bidding features enable brands to create and manage campaign strategies using bid multipliers for different shopper segments and stages in the shopping funnel. Advertisers can focus their investment on shoppers currently in-market, looking at related products for cross-sell, and shopping more broadly, as well as different page placements such as homepages, category browse, keyword search, product detail pages, and shopping carts.
- Keyword Controls– brands now have improved keyword controls to deploy cross-sell strategies and more granular targeting.
“We are hyper-focused on delivering innovations that drive performance for brand marketers,” said Jonathan Opdyke, CEO of HookLogic. “Every marketer would love to drive true, measurable performance – it just hasn’t been possible until now. Our recent funding will enable us to accelerate investment in technologies that will revolutionize brand marketing and create new bridges between ecommerce and digital advertising.”
HookLogic’s innovative platform was purpose-built for the ecommerce ecosystem, with unique campaign tools and algorithms designed to maximize performance for brands sold on retail ecommerce sites. Deep integration with retailers across desktop and mobile means brands can leverage retailer first-party data to reach nearly 120 million in-market category shoppers, drive those shoppers to product pages within retail ecommerce sites, and attribute resulting sales down to the SKU level. For many brands, HookLogic is the first digital advertising opportunity where measuring return-on-investment is possible.
“We are always looking for new value to offer our brands, and HookLogic provides true innovation in search on ecommerce sites,” said Megan Walsh, Director of Integrated Media and Strategy AMP Agency. “Now we can show a definitive ROI broken out against each of their different business strategies. This is a game-changer.”
As the shift to digital and mobile continues, thousands of brands increasingly rely on HookLogic’s performance marketing platform to target shoppers on the largest commerce sites in retail, including Walmart, Target, Best Buy, Macy’s, Costco, Sears, Staples, Kohl’s, Peapod, and Argos, among many others.
The platform release follows HookLogic’s recent Series C funding announcement, which underscores the company’s rapid growth and leadership at the intersection of commerce and media.
About HookLogic
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Target, Best Buy, Macy’s, Expedia, Priceline, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and London. For more information, please visit www.hooklogic.com or call (646) 467-8200.
