LONDON – Technavio has published a new report on the global in-app advertising market, which is expected to grow at a CAGR of almost 40% from 2015-2019.
“Rise in the number of mobile and broadband Internet users is likely to boost the growth of the mobile ad spending market globally, which, in turn, will support the growth of the in-app advertising market”
About the Report
According to the latest report by Technavio, the availability and affordability of Internet services are driving the growth of the in-app advertising market. In 2014, 42% of the world population used the Internet. North America has the highest Internet penetration, followed closely by Australia and Europe.
“Rise in the number of mobile and broadband Internet users is likely to boost the growth of the mobile ad spending market globally, which, in turn, will support the growth of the in-app advertising market,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also emphasizes the growing popularity of mobile app install ads that are promoted through social networking websites such as Facebook and LinkedIn.
“A large number of individuals socialize on these networking websites on an everyday basis, which offers a vast platform for marketers to promote their apps through these mediums,” adds Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the global in-app advertising market from 2015-2019. To calculate the market size, the report considers in-app advertising worldwide, including mobile in-app advertising and tablet in-app advertising.
Key Information Covered in the Report:
- Key Vendors:
- Chartboost
- Flurry
- InMobi
- Millennial Media
- MoPub
- Market Growth Drivers:
- Growing adoption of smartphones and tablets
- For a full detailed list, view our report.
- Market Challenges:
- Presence of substitutes
- For a full detailed list, view our report.
- Market Trends:
- Growing popularity of mobile app install ads
- For a full detailed list, view our report.
Technavio currently has more than 3000 market research reports on a huge range of topics, including 300+ reports on the advertising market:
- Global Outdoor Advertising Market 2015-2019
- Global Mobile AR Market for Marketing and Advertising 2015-2019
If you are interested in more information, please contact our media team at [email protected].
via BusinessWire
