Volume Exceeds Daily New York Stock Exchange Trades by 100x
SAN FRANCISCO, CA – Metamarkets, the leader in real-time analytics for programmatic advertising, announced its clients are using its platform to analyze 100 billion new auction-related events per day. The company reported that its clients analyzed more than 12 trillion new events in Q3, which is more than 3x the same period last year, and more than 100x the daily trade volume of the New York Stock Exchange.
“Though Wall Street is considered by some to be the epicenter of ‘big data,’ the digital media space has spawned innovations in data processing and analysis that are far more significant,” said Mike Driscoll, Co-Founder and CEO, Metamarkets. “We combine the best of these technologies into an on-demand service that programmatic businesses are using to quickly find insights in massive datasets.”
Among the technologies Metamarkets pioneered is Druid, a streaming datastore that Yahoo recently named heir to its legendary data platform Hadoop, citing Druid’s superior speed and versatility. Metamarkets also runs one of the world’s largest deployments of Kafka, a data processing system originally developed by LinkedIn. As a result, Metamarkets is the only commercially-available analytics solution that delivers interactive data exploration at petabyte scale.
“As mobile programmatic grows, there’s been a dramatic increase in associated data volumes,” said Janae McDonough, Senior Director, MoPub at Twitter. “In Q2, our marketplace processed 264 billion monthly ad requests — 55% more than the monthly average for Q4 2014. Metamarkets helps us separate the signal from the noise in this data to drive better performance for our clients. It’s a critical advantage in a space where opportunities come and go in seconds.”
About Metamarkets
Metamarkets provides an end-to-end analytics solution for leaders in programmatic marketing, including Twitter, Millennial Media, LinkedIn and Sharethrough. Its technology empowers business teams with real-time insights that increase performance, operational efficiency, and engagement with partners. With offices in San Francisco and New York, Metamarkets is backed by Data Collective, Khosla Ventures, Village Ventures, IA Ventures, and True Ventures. For more information, please visit www.metamarkets.com
