The European leader in mobile brand advertising, Widespace announced its first UK Commercial Director to lead the expansion of its UK business
With over 22 years in the media industry, Paul Carolan brings experience of heading up commercial operations at major media owners including JCDecaux, Absolute Radio and Microsoft Advertising. His career has seen him at the forefront of delivering brand performance, helping clients to reach the right audience, in the right context.
“Once I learnt about the Widespace philosophy of accountability, brand performance metrics and incredible audience reach, taking on this new role was a very easy decision to make” comments Paul. “Not only are they quickly becoming a leading voice in mobile brand advertising, they’re doing it by promoting a fantastic working environment too.”
Drawn to Widespace by its commitment to producing great brand performance in mobile, Paul made the move from a background in radio and OOH where he became well known for his passion for creating effective results for brands.
Now entering the mobile advertising world, Paul joins Widespace to continue spearheading its commitment to work with clients and agencies to produce campaigns that have real impact on key brand measurements. As UK Commercial Director, Paul’s role will see him develop and manage key strategic relationships whilst expanding the UK sales team and improving key account strategies to help secure and grow market share.
Patrik Fagerlund CEO and co-founder of Widespace comments “We are very excited to have Paul on-board to lead our ambitious UK plans. His reputation and commitment to delivering brand performance for clients made him the perfect fit for the role.”
Paul’s career highlights include leading the winning Campaign “Sales Team of the Year” in 2013 while he also brings experience of coaching and development as well as creating and revamping propositions to market.
About Widespace:
Widespace is the leader in mobile brand advertising in Europe, creating powerful bonds between brands and people. Based on unique technology and data driven insights, Widespace delivers engaging mobile ad experiences to over 200 million smart phone users via their favourite sites and apps. This brings quality to publishers and great uplift in brand metrics for advertisers. Widespace was founded in Sweden in 2007, and is now present in nine countries across Europe. www.widespace.com
