Recruitment of ex-Mediatel exec Avril Murray as new Head of Client Sales augments investment in talent at all levels
London, UK – Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has today announced the latest addition to its executive line up, Avril Murray, who has been appointed as the company’s new Head of Client Sales.
Murray, whose career in the client sales sector spans more than 20 years, has been recruited to enhance Exterion Media’s client services and account management offering. Her role will focus on servicing large clients and advertisers to ensure Exterion Media’s latest offerings are integrated into their plans.
“We are thrilled to be welcoming Avril to Exterion Media,” Managing Director Jason Cotterrell said, “We are a partnership organisation, and her vast experience in the sector will greatly benefit our Client Service and EM Future teams through building a great depth of proactive, forward-looking relationships with clients and agencies.
“Avril’s role will be central to enhancing the client sales team’s current strategy, ensuring brands are fully aware of the benefits and successes of Out-of-Home within the changing media landscape, and use this insight to generate maximum impact with their campaigns. Her wealth of knowledge in understanding how consumers are accessing media and advertising content will be a priceless asset for the team in building bespoke activity for clients and agencies, and unique experiences for consumers.
“This appointment demonstrates our philosophy of investing in the best people for long term benefit. It also reinforces the investment we have made across our sales network, including our direct sales channel Exterion Media Local, which is the biggest local team of any UK Out-of-Home company, and has delivered 45 per cent growth on the London Underground estate in the past three years.
“We will continue to invest significant sums in recruiting and retaining the best talent to help us stay ahead of our competitors. Our people remain the most important part of our ability to deliver on our promises,” Mr Cotterrell added.
Murray joins Exterion Media from Mediatel. She previously held senior client roles with BBC Worldwide and Trinity Mirror Group. She will be working alongside other recent Exterion Media hires, which includes ex-MindShare executive, Suzy Jordan.
“This is an exciting time to be joining Exterion Media,” Murray said. “Hosting some of the most exciting locations in the Out-of-Home industry, Exterion has a platform that brands can work with to create outstanding and memorable campaigns. I’m very much looking forward to leading the sales team and taking the client experience to the next level.”
Murray begins her new role in early November.
For more information on Exterion Media’s ever growing executive team please go to: http://www.exterionmedia.com/uk/who-we-are/our-people/
About Exterion Media
Exterion Media is Europe’s largest privately held Out-of-Home advertising business. Engaging consumers on the move and using wide-ranging insight tools, it delivers valuable, relevant audiences to advertisers. Its diverse inventory formats and environments, both classic and digital, include transport (London Underground, bus, rail) billboards, street furniture and retail.
Exterion Media believes in making the everyday inspirational – by putting the right content, in front of the right people, at the right time and in the right location, Exterion Media transforms ordinary journeys into extraordinary experiences.
With operations in the United Kingdom, Ireland, France, The Netherlands and Spain, Exterion Media works with a global portfolio of partners to engage and deliver audiences on a local and multi-country scale.
Further information can be found online at: www.exterionmedia.com (Group) or www.exterionmedia.co.uk (UK)
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