Paul Gibbins, formerly of Teads, joins Mobile Video Advertising Platform to lead programmatic operations
London – LoopMe, the world’s largest mobile video advertising platform, announced today that it has hired Paul Gibbins as Director of Programmatic, as it looks to strengthen its programmatic operations worldwide.
A well-established media professional with experience in the UK, Europe and APAC, Paul joins LoopMe from Teads where he was Head of UK Programmatic Sales. Previously having held positions at Smartclip, MCN Australia, Turner Broadcasting and Sky, Paul has worked across all areas of digital, including mobile, VOD, connected TV and broadcast. At LoopMe Paul will be responsible for driving forward the company’s programmatic offering on a global scale.
CEO & Co-Founder Stephen Upstone commented: “We are delighted to have Paul on board. LoopMe has already built a hugely successful managed service business and we expect our programmatic arm to deliver the same results. Paul’s extensive experience in programmatic and the wider media industry will be instrumental in driving forward LoopMe’s programmatic offering”.
The announcement forms another wave of LoopMe’s global expansion plans as it opens new offices in Paris and Berlin, and hires senior staff in key positions in the US, UK, France and Germany.
About LoopMe
LoopMe is the world’s largest mobile video platform, reaching over one billion consumers worldwide via integration with programmatic ad exchanges and direct publishers.
LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.
Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.
The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results. LoopMe has 70 employees worldwide, including 30 engineers and offices in London, New York Beijing, Dubai, Kiev, Berlin, Paris and San Francisco.
