ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages and content
BOSTON – ChoiceStream, a provider of programmatic advertising for brands and agencies, today announced a political offering for campaigns ahead of the 2016 Election. ChoiceStream’s programmatic technology solution will empower campaigns and candidates to identify and organize specific audiences into segments. Leveraging the company’s Pollshare platform campaigns can use polls to better understand the specific preferences and motivations of key blocs of voters and utilize that first party data to deliver customized messaging and content to key voter segments online, in real time.
“The increase in political spending stems from general trends in the advertising industry, the importance of social media, the rise of mobile advertising, and the ability to target specific audiences. ChoiceStream is leveraging its built-from the-ground-up polling and programmatic advertising technology to help create successful digital political campaigns.”
“During the 2016 election cycle, spending by Super PACs and PACs on digital advertising by campaigns is expected to hit an all-time high,” said ChoiceStream CEO Eric Bosco. “The increase in political spending stems from general trends in the advertising industry, the importance of social media, the rise of mobile advertising, and the ability to target specific audiences. ChoiceStream is leveraging its built-from the-ground-up polling and programmatic advertising technology to help create successful digital political campaigns.”
Powered by ChoiceStream’s proprietary solutions – Pollshare, cs.Console, Thunderdome and Dynamic Creative – political campaigns can personalize content and messaging to potential voter’s persona and see success online and in the voting booth. For example, one campaign can show a middle-class parent an ad about rebuilding the middle class, while a young businesswoman would see an ad about equal pay. This kind of audience insight, message testing and targeting is invaluable in a presidential election – especially in a field this crowded.
“We have seen great results when we have utilized Pollshare to further define target audiences and taken those insights to ensure that we are delivering a customized, creative message to the right users at the right time,” said Casey Schreiber, Manager, Government, Political and Advocacy, ChoiceStream. “These programmatic solutions and services are what make ChoiceStream a unique, invaluable partner for the upcoming cycle.”
ChoiceStream garners top insights through its platforms:
- Pollshare polling platform allows campaigns to target current or custom audiences through the world’s largest source of self-declared data, and market to them accordingly. Pollshare provides campaigns with a better insight into who their audience is, giving them the opportunity to personalize each ad with key messaging.
- Thunderdome programmatic optimization platform leverages world-class machine-learning algorithms in combination with a team of in-house industry experts, helping to boost campaign success and keep ChoiceStream’s client retention rate well above the industry average.
- Dynamic Creative allows campaigns to include donation buttons, voting locators, countdown clocks and real-time updates into their digital advertising, increasing the impact and effectiveness of outreach.
- Cs.Console allows operatives to track and manage every aspect of their digital campaign, along with full transparency into the economics of the media buys and detailed insights into what’s working and what isn’t.
- Actionable Audience Insights enables campaign managers to personalize messaging by persona type and preferences, while using consumer brand affinities for audience acquisition and expansion. Additionally, users can adjust and deploy the creative messaging and design of digital campaigns in real-time.
For information about ChoiceStream’s political offering, visit www.choicestream.com.
About ChoiceStream
ChoiceStream is a digital advertising partner that manages and optimizes targeted branding and performance campaigns to reach and move audiences that are easy to describe but hard to find. ChoiceStream accomplishes this by qualifying audiences before a campaign begins and continuously refining targeting in real-time. ChoiceStream streamlines complicated programmatic campaigns with a combination of its proprietary self-reported data (Pollshare) automated optimization technology (Thunderdome), dynamic creative, and a dedicated team of industry experts.
via BusinessWire
