Revolutionary Platform Directly Connects Fans with Celebrities and Influencers
NEW YORK – Technology innovator EscapeX announced today that its free mobile apps, which offer social media influencers a revolutionary direct-to-consumer channel for distributing content and engaging fans, reached more than three million users worldwide in October. Launched July 28, the platform met the three-million milestone in just three months and is now adding more than a hundred thousand new users a day.
“Audiences are keen to deeply engage with creators they love through mobile applications.”
EscapeX introduced the platform through a select group of popular performers, including international superstar Akon; pop duo Karmin; and reggaeton artist J Alvarez. Their audiences have downloaded the apps worldwide, with strong interest in the U.S., Latin America, and Asia-Pacific markets. Reggaeton/hip-hop singer Nengo Flow, for example, charted Number 1 across all app categories in 29 countries and Number 1 in the music category in 40 countries after launching his EscapeX app on iTunes.
According to EscapeX CEO Sephi Shapira, the platform is scaling faster than forecasted and has earned a user rating averaging 4.5 (out of 5) stars. “This is evidence that consumers are adopting the model,” Shapira says. “Audiences are keen to deeply engage with creators they love through mobile applications.” The company now aims to provide the platform to an ever-larger circle of social influencers and their audiences, he adds. “To date we’ve only launched ten percent of the artists who have signed up to the platform. We look forward to helping more influencers engage and connect with their audiences in the most comprehensive and mutually beneficial manner.”
About EscapeX
Headed by mobile technology experts and entertainment industry leaders, EscapeX develops advanced mobile solutions to provide celebrities and social influencers like athletes, actors, models, comedians, and other creators with a direct connection to their audiences, greater control over their content, and monetization of social engagement through e-commerce and in-app advertising. For fans, the apps deliver streamlined access to content, including key social media feeds from Facebook, Instagram, and more. The platform also features a proprietary loyalty program that rewards users for spending time on the apps and interacting more closely with influencers.
For more information, visit www.escapex.com.
via BusinessWire
