BOSTON – Nanigans announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. Nanigans has been badged in Ad Tech for its advertising automation software that empowers in-house marketing teams to manage, measure and scale the revenue impact from their digital advertising investments.
Nanigans customers represent many of the best direct response advertisers in the world, and they are generating real business outcomes from their initial Instagram advertising investments. One large ecommerce company achieved 179% return on ad spend on Instagram with Nanigans in the last 60 days. In a similar time period, another ecommerce company increased Instagram purchase rates 219% with Nanigans software to those nearly identical to their achievements on Facebook, all while scaling budgets 266%.
Said Nanigans co-founder and CEO Ric Calvillo, “Customers are achieving meaningful results on Instagram through Nanigans software, and adoption is strong. New channels are exciting, but understanding why a channel is delivering ROI and how to scale that performance is what leads to rapid adoption and large budgets. We look forward to growing the Instagram opportunity alongside the team at Facebook.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Go here to learn more about the Instagram Partner Program.
About Nanigans, Inc.
Nanigans advertising automation software empowers in-house marketing teams to manage, measure and scale the revenue impact from their digital advertising investments. More than $600M in annualized ad spend is managed through Nanigans by in-house teams across ecommerce, retail, lead generation, gaming, mobile app development, online travel and more. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, Seattle, London, Sydney and Singapore.
via BusinessWire
