Industry-leading IP geolocation technology selected to improve ad targeting capability across media group
London, UK: Digital Element, the leading provider of IP geolocation technology, today announced that MedyaNet has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology. As the online advertising sales house for Doğan Yayin Media Group, one of Turkey’s leading media groups, it will use the technology to enhance audience data sets, improving audience understanding and targeting ability.
MedyaNet technology enables advertisers and agencies to deliver performance-driven digital marketing activities at the right time in the right place, across display, mobile, online video, and social media. Established in 2002, MedyaNet believes in a continuous process of innovation and aims to offer transparency with accurate and in-depth reporting.
“It was important for us to develop our geolocation capabilities to better suit the needs of our advertisers,” explained Bircan Ozbas, IT and Business Development Director, MedyaNet. “By incorporating Digital Element’s IP geolocation technology into our platform, we can now provide city level location information, vastly improving the granularity of our geographic targeting. Having spoken to multiple technology companies, we received numerous recommendations for Digital Element as the best performing IP provider, offering the most detailed and accurate data globally,”
Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.
Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to work with MedyaNet and the Doğan Yayin Holding group, to improve their geolocation offering. Our highly accurate geolocation data will enable the company to better support their client’s needs, providing enhanced targeting and allowing the delivery of more meaningful content and advertising that drives improved user engagement and ROI.”
MedyaNet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, Wiredminds, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS ProspectEye AB, and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.
Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About MedyaNet
MedyaNet, Turkey’s leading online advertising sales company was established in 2002. It serves its customers in the areas of display, mobile, online video, performance-oriented marketing, and social media, offering the sector a 360° digital advertising platform through its extensive service network.
Offering access to the leading publishers in Turkey, MedyaNet offers advertisers a full service of analysis, reporting and performance management across campaigns.
Closely following developments in the global online advertising market, MedyaNet contributes to the development of the industry by constantly updating their products and services.
Visit http://www.medyanet.net/ for more information.
