Start-up mindset remains critical to success
CHICAGO – Chicago based agency Trisect celebrates its tenth anniversary this month, against the backdrop of an industry undergoing a radical transformation.
Help us celebrate as Trisect turns 10. Keeping a start-up mindset remains critical to success.
Back in 2005, Trisect founder and CEO Dick Thomas saw an opening for new players able to bring something different to an industry on the cusp of major change. With advertising holding companies consumed with maximizing their scale, Thomas conceived an agency based on a simple formula that put the focus back on people, work and client relationships. That vision attracted top talent that allowed the upstart to quickly build a roster that now includes ConAgra, Kimberly-Clark, Mike’s Hard Lemonade, U.S. Cellular and Kawasaki.
Thomas takes pride in how the company he founded over a decade ago has not strayed too far from its start-up roots. “Given the incredible pace of change, continuous reinvention is the only way we can stay ahead of client demands for new capabilities that offer greater efficiency and effectiveness.” Thomas credits employees for a change-oriented culture that has fueled Trisect’s evolution from a start-up boutique into a nationally recognized agency with over 100 staffers in Chicago and Los Angeles.
Trisect’s name represents the intersection of three essential traits – fearless, inventive and humanistic – that Thomas saw being drained from agencies by the industry’s ongoing consolidation. “If there was ever a business where bigger isn’t better, it is an agency,” he said. “Creative people don’t function well in a depersonalized, financially-driven environment and eventually clients see that in the work. I wanted Trisect to be an antidote for what was wrong with the industry.”
Trisect describes itself as a blended marketing agency that specializes in omni-channel experiences distributed across brand ecosystems. “The center of gravity has moved from communicating messages to inspiring engagement,” said agency President Tim Nelson. “In exchange for attention, consumers demand seamless experiences that offer real value. Marketers faced with the challenge of becoming more efficient while tackling the complexity of digital have been attracted to Trisect’s cross-channel expertise and in-house production capabilities.”
About Trisect
Trisect, an independent agency based in Chicago with a second office Los Angeles. The agency’s areas of expertise include advertising, digital, social, consumer promotion, shopper and content marketing. The agency’s cross-media production unit produces a wide range of brand content for roster clients and other agencies. Trisect was ranked among the 10 Most Effective Independent Agencies in North America by the Effie Index in 2014 and 2015.
For more information go to www.trisectagency.com, or follow Trisect on twitter @trisectagency.
via BusinessWire
