Partnership Adds Spreaker Premium Podcasts to the Growing Roster of High-Quality Programs and Audiences Available within the Audio Ad Exchange
LOS ANGELES – Triton Digital®, a leading technology provider for the audio industry, announced that Spreaker, a top podcasting and live audio streaming platform, is the latest publisher to join a2x®, Triton’s programmatic audio advertising exchange. Spreaker’s pre-roll audio podcast inventory will be available as of January 1, 2016 and will add a highly sought-after podcast audience to the exchange.
“As the first US-based podcasting platform to join a2x, our partnership with Spreaker marks a significant milestone for both companies”
“As the first US-based podcasting platform to join a2x, our partnership with Spreaker marks a significant milestone for both companies,” said John Rosso, President of Market Development at Triton Digital. “We are thrilled to include Spreaker’s audio inventory in our exchange in order to help advertisers connect with their highly engaged audience in a meaningful and significant way.”
“Our partnership with Triton Digital will provide U.S. advertising buyers with access to Spreaker’s podcast inventory programmatically for the first time,” said Francesco Baschieri, Co-Founder and CEO of Spreaker. “Between providing programmatic access to our podcast inventory and additional opportunities for custom host read spots and branded sponsorships, Triton Digital will be a valuable partner in helping us meet our monetization goals.”
a2x is the first audio advertising exchange that enables programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing their ability to buy and manage campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest yield for publishers and the greatest efficiency for advertisers.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About Spreaker
Spreaker (https://spreaker.com) is an on-demand audio platform that makes it easy to create or discover podcasts and live audio shows. Spreaker is the largest podcast creation and hosting platform, offering free and robust applications for creating and publishing audio shows from any computer, tablet or mobile phones. Spreaker has offices in San Francisco, Seattle and Berlin.
via BusinessWire
