Partnership Integrates Internet Audio and Broadcast Inventory in STRATA’s Automated Buying System
CHICAGO – STRATA, the leader in media buying and selling software, announced today its partnership with Triton Digital, a leading technology provider for the audio industry, to include access to the Triton Local Network (TLN) through STRATA’s systems. TLN combines audio inventory from premium publishers into one network, making at-scale digital audio easily accessible to agencies and advertisers.
“Having an automated process like this for buying and planning digital audio will be a critical tool for agencies and publishers moving forward.”
TLN delivers 51 million unique listeners across over 278 markets. Using market population and demographic data, TLN audiences are represented in Average Quarter Hour and Cume Ratings.
“STRATA is committed to enabling more efficient transactions of both Internet and over-the-air radio. Triton Digital is an important partner for STRATA, as we continue to broaden our collaboration with video and audio content providers to deliver access to larger audiences and more advertising opportunities,” said Judd Rubin, vice president of STRATA. “Having an automated process like this for buying and planning digital audio will be a critical tool for agencies and publishers moving forward.”
“We are pleased to partner with Strata to make TLN, our premium publisher local ad network, available in their order flow management system,” said John Rosso, President of Market Development at Triton Digital. “Agencies can now plan campaigns, request and receive submissions, send orders and receive electronic invoices from Triton Digital across 278 local markets.”
TLN audiences can be targeted geographically and by demographic, including age and gender. TLN can deliver upwards of 10 weekly target rating points (TRPs) in each market.
For more information on TLN, visit http://www.tritondigital.com/advertisers/triton-local-network
About STRATA
The solutions that STRATA provides empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year. As the system of choice for over 1,000 agencies in the United States, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.
About Triton Digital
Triton Digital’s® (http://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
via BusinessWire
