Agency Primes for Growth With Recent Account Wins, Launch of CMO Advisory
AUSTIN, TX – nFusion, the agency partner for modern marketers, today announced strong company momentum during the second half of the year, new client wins, including Google, HERE and Sitecore, and the appointment of two key executives.
nFusion Managing Director Matt Huser attributes the new client wins to “a fundamental shift in marketing. The old tactics of marketing are no longer enough to successfully connect with customers. Marketers must understand how their audiences are influenced and by whom, and make connections that influence their customers. Brands today are built from content and experiences and not simply advertising.”
nFusion will apply its innovative approach to data-led strategy, connections planning, content development and experience design across its roster of new, high-profile clients, to create more personalized experiences across every point in the customer decision journey.
Several of the new clients will be engaging nFusion Accelerator, the company’s consultative service that assists CMOs and business leaders who want to deliver quickly on growth and transformation mandates. Clients of nFusion Accelerator include Hershey, HERE, Microsoft and Caesars Entertainment.
“John and the nFusion team bring a unique perspective on the real challenges faced by today’s marketing organizations,” said Kelly File, Product Marketing Director, Microsoft Consulting Services. “nFusion’s insight and advice has helped us shape compelling offerings and targeted go-to-market plans to engage this strategic audience. They have been invaluable partners.”
“We are proud to partner with each of these new brands to create and implement modern marketing strategies that drive business results,” said John Ellett, CEO and Founder of nFusion. “As the lead consultant of nFusion Accelerator, I particularly look forward to working closely with our new clients in a CMO advisory role to help transform their marketing strategies. Ultimately, the results are what matters and when the consumers become brand champions, the brands we steward win.”
Alongside nFusion’s client growth, the agency is also expanding rapidly and has current plans to increase headcount by 25 percent in the coming month alone. nFusion’s recent growth also includes recent executive installments, including Ellen Kolsto, VP of Insights and Planning (former head of planning at GSDM), and Scott Stater, Client Success Director (and former head of program management at frog and Mass Relevance).
“This is an exciting time for our business. Though we are comparatively small, when we compete with big holding company shops, we’re finding success in winning business because we take a nimble approach. It’s our agility that enables us to outperform larger agencies for a fraction of the cost. We are also winning key talent on a regular basis because of our unique perspective on marketing, the clients we serve, our location and our culture. It’s our belief that now, more than ever, nFusion has the vision, strategy, technology and team to lead the market, and we are seeing that validated by customer response,” said Huser.
To learn more about how nFusion can accelerate your modern marketing, contact info@nfusion.com.
About nFusion
nFusion is the agency for today’s modern marketer. We know that customers expect relevant, personalized content at each touch point, regardless of time of day, device or location. Our unique approach to understanding customer behavior and how to create holistic experiences that drive results has driven recent growth with new client engagements with companies such as Google, HERE and Sitecore. Other clients include AMD, Oracle and Samsung. nFusion is proud to have been recognized by Ad Age as Small Agency of the Year in 2014 and winner of a Gold Effie in 2015. Follow nFusion on Twitter, LinkedIn, Facebook or the agency website.
