BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media quality, and sovrn’s program membership signifies to advertisers that they are prepared to transact based on discrepancy-free viewability measurement, alleviating operational challenges.
“Viewability measurement is an important part of making sure buyers get what they pay for. We are proud to join Integral’s Certified Viewability Partner Program to promote consistent measurement across the board and helping to ensure peace of mind for our advertiser clients”
“Viewability measurement is an important part of making sure buyers get what they pay for. We are proud to join Integral’s Certified Viewability Partner Program to promote consistent measurement across the board and helping to ensure peace of mind for our advertiser clients,” said Jeff Barry, VP of Ad Operations at sovrn.
Once included in the Certified Viewability Partner Program, media sellers gain increased operational efficiency, which ultimately creates a relationship with their advertisers that is based on trust and effectiveness.
“We are excited to welcome sovrn to our program, and we look forward to continuing to help unify the digital advertising industry,” said Scott Knoll, CEO Integral Ad Science.
Traditionally, media quality measurement relies solely on either the advertiser side or the publisher side, resulting in discrepancies of up to 20 percent. Discrepancies lead to significant issues for both sides of the sale, including transacting, planning and optimizing on quality media. Joining the partner program removes these issues by providing a single, accurate, discrepancy-free number on which both sides agree. Integral is the only third-party advertising verification company that is able to measure and report based on a single number.
To learn more about the Integral Ad Science Certified Viewability Partner Program, please visit www.integralads.com/about/viewabilityprogram/.
About sovrn
sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At sovrn we don’t just plug into the online advertising ecosystem. We own & operate a proprietary ad technology stack with direct connections to every major buyer in the world. We harness the collective power of 80,000 websites reaching nearly 1 billion consumers and generating more than a petabyte of data each month to give publishers options to make more money, get more insights and let them do more of what they love. sovrn is headquartered in Boulder, Colo. with offices in Denver and New York. For more information, please visit http://sovrn.com or follow on Twitter @sovrnHoldings.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.
via BusinessWire
