Provides fully transparent service and audit trail to ensure ad impression integrity.
NEW YORK – Authenticated Digital announced the launch of its authentication platform for digital advertising. The platform has been designed for both digital media buyers and sellers including brands, publishers, agencies, ad tech companies and trading desks. Authenticated Digital was created by Damon Reeve and Scott Switzer co-founders of OpenX. The company’s proprietary technology brings full transparency to display, mobile and online video advertising by verifying the authenticity of each impression. Current customers of the service include: CafeMedia, Axonix, OpenX and 20 others.
“With A/D buyers can get what they pay for and sellers can deliver what they promise. Each impression is rendered transparent and has a supporting audit trail. This means brands can build greater awareness and generate more sales based on authentic impressions.”
Authenticated Digital helps solve one of several major issues in the digital advertising space, the lack of trust in inventory quality. Notes Patrick McCann, Vice President of Data Science at CafeMedia: “The data that Authenticated Digital provides has been a crucial tool to help us root out poor suppliers and improve the overall quality of our ad inventory.”
The A/D platform is particularly valuable in the fast-growing programmatic advertising space. A/D works in pre-bid and post bid with analytics that make it easier to buy high quality, open exchange inventory. Buyers are able to buy authenticated impressions that perform better and sellers can offer authenticated impressions that command higher CPMs.
Authenticated Digital is launching its products in the large and important digital advertising category. According to the Digital Ad Spending Benchmark Study by eMarketer this market will approach $60 Billion in digital advertising spend in 2015.
“Despite being a multi-billion dollar industry, market participants are concerned with the lack of transparency and fraud. ” says Reeve, A/D’s CEO. “Our platform removes one of the last barriers that thwarts continued digital advertising growth. With our service we can assure meaningful ad delivery and a better ROI.”
Adds Switzer, the company’s CTO, “With A/D buyers can get what they pay for and sellers can deliver what they promise. Each impression is rendered transparent and has a supporting audit trail. This means brands can build greater awareness and generate more sales based on authentic impressions.”
A/D’s current product offering includes:
- A/D Mapper a post-bid analytics service, which delivers authenticated data, streamed directly to data management systems providing immediate insight into the environment in which the ads appear.
- A/D Selector a pre-bid authentication service, which enable buyers to acquire impressions via authenticated metrics.
Other product offerings are in development.
For more information on Authenticated Digital visit authenticated.digital.
About Authenticated Digital
Formed in 2014 by OpenX co-founders Damon Reeve and Scott Switzer, Authenticated Digital enables brands, publishers, agencies, ad tech companies and trading desks to buy and sell authentic digital ad impressions. A/D is the only company that verifies the authenticity of impressions using a proprietary technology supported by an audit trail for every impression. The brand helps identify and deliver authentic impressions that are measureable, fraud free, and exhibit a direct publisher relationship. Authentic impressions are superior to inauthentic impressions because they are what they are represented to be. The company is headquartered in New York City with another office in London. Visit the firm’s website at www.authenticated.digital or follow them on Twitter @authdigital.
via BusinessWire
