Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring
REDWOOD CITY, Calif. – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, announced an enhanced version of its programmatic publisher monetization platform offering, YuMe for Publishers (YFP).
“Our goal is to enable our publishers to maximize the value of every single impression while giving them comprehensive visibility into all aspects of their monetization needs”
YuMe’s supply-side platform (SSP), YFP, enables publishers to monetize multi-screen inventory through a variety of sales channels, including open auction (RTB), private marketplace (PMP) and direct sales, all facilitated through intuitive workflows within an all-new user interface. The platform also provides in-depth, advanced reporting on demand and sales channels, audiences and content, as well as traffic quality, enabling platform publishers to optimize monetization based upon data-driven analysis.
YuMe devised its audience-based monetization capabilities to create the best-in-breed platform for understanding and building multi-screen functionality. Now, publishers are better equipped to understand their audiences and the content they are consuming on various digital screens, making more strategic decisions on content strategy and driving incremental traffic on each device.
“Our goal is to enable our publishers to maximize the value of every single impression while giving them comprehensive visibility into all aspects of their monetization needs,” said Venkat Krishnan, Senior Vice President, Products, YuMe. “Our latest release provides publishers not only with big data, but with smart data that points out key revenue drivers and allows them to manage their inventory more effectively across a variety of demand sources.”
YFP will also offer publishers turnkey access to a variety of integrated demand sources, including leading brands that work directly with YuMe, demand-side platforms (DSPs) including YuMe for Advertisers (YFA) and other major third-party DSPs, providing extensive demand for incremental revenue opportunities.
“YuMe has created a platform with YFP that allows publishers like us to efficiently package and price inventory for a variety of sales channels, and receive stronger insights about our audience with advanced reporting, all within an intuitive interface,“ said Larry Weitzman, Chief Content Officer and Chief of Operations, CineSport. “We’re excited about what this development can bring to the publisher marketplace.”
The release of YFP comes on the heels of this summer’s launch of YFA, the company’s programmatic demand side platform, and is YuMe’s latest step in the process of creating the industry’s leading, full-stack platform offering multi-screen video advertising and audience insights.
To learn more about YuMe for Publishers please visit http://www.yume.com/yfp.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.
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